Ordinary Place Making: Special Sessions at the Royal Geographical Society

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2nd September 2016, Annual International Conference of the Royal Geographical Society, 2016

Aim of the sessions

Despite the complex and multi-faceted dimensions of place making and development, critical engagements often focus on large metropolitan centres, whilst practice is informed by predominantly Western, metropolitan and professional experiences, suggesting an implicit tension arising through the privileging of social and cultural positions of both the observers and observed. Overlooked, perhaps, is the ordinary, everyday and banal sites of lived experience – the vernacular realm, neighbourhoods, small towns, the rural and informal settlement (Bell & Jayne, 2006; Edensor et al, 2010; Jones et al, 2012, Lombard, 2014). These three related sessions present inter-disciplinary research that focuses on ordinary place making, to reveal multiple, nuanced and diverse practices emergent through the lived experiences of communities engaged with attempts to inscribe place identity within their localities, exploring interconnections and conflicts arising within the nexus of professional/non-professional practices. In the first session, the tensions and disconnections between place making imaginaries, policy rhetoric and lived experience are explored through place-based case studies. The second session foregrounds critical enquiry and methodology applied to the context of everyday spaces within ordinary places, including adaptations that extend beyond physicality/materiality to generate atmosphere and engagement with multiple sensory experiences of place-making. The third session explores creative place making strategy and tactics to reveal affordances of arts and creativity as a source of inscribing place identity. Continue reading “Ordinary Place Making: Special Sessions at the Royal Geographical Society”

Place Branding MBA in São Paulo, Brazil

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by Caio Esteves

We are happy to announce the first Place Branding MBA in Faculdades Integradas Rio Branco- Brazil. 

Introduction

Βranding permeates our daily life. We interact with brands that represent us, with which we identify.

Attractive communication alone is not enough. Brands need identity, purpose, and most of all, authenticity.

Branding also affects the way we interact with places. Why you choose one city to live in rather than another, why you decide to go on vacation to one particular place, both depend on the images you have in your mind. Continue reading “Place Branding MBA in São Paulo, Brazil”

Meet the IPM: Interview with Richard Guiney

 

Richard Guiney Dublin City BIDRichard Guiney, Fellow of the IPM, is CEO of Dublin Town, Dublin city’s Business Improvement District, the home of 2,500 businesses.  This organization aims to make Dublin City a more attractive location for shopping, socializing and also for doing business. It operates a series of marketing programmes and events while also addressing barriers that restrict the city’s appeal. Richard has spoken on issues of place management in Europe, Asia and Australia. He is the Association of Town & City Management’s regional chair for Ireland and serves on Dublin City’s Transport & Policing Committees. Prior to joining Dublin Town, Richard served as Director of Corporate Services with Chambers Ireland, where he represented the Irish chambers of commerce at international level. He also oversaw the implementation of training programmes aimed at enhancing capacity within the Irish SME sector. Previously, he was Managing Director of Leargas Consulting, an organisation that specialized in feasibility and impact studies. He also worked on projects which promoted public private partnership. An Accountant and Tax Advisor by profession, Richard has a keen interest in the arts and has served on the board of a number of prominent national arts organisations in Ireland. Continue reading “Meet the IPM: Interview with Richard Guiney”

Evolution of country brand research: Studies on Brazil’s brand image

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by Fabiana Gondim Mariutti*

The image of a country can be perceived internationally by means of a plethora of dimensions: associations, impressions, beliefs, representations, schemes, feelings, interactions, experiences, inter alia. Dimensions of a country brand are undoubtedly multifaceted – social, cultural, economic, political, environmental, behavioural – as several participants are involved internally and externally. Additionally, the main five complexities of the country brand are the following: stakeholder-related issues; government involvement; interdisciplinary and multidisciplinary opportunities, and potential nation brand models. Furthermore, the temporal dimension plays an intrinsic role. In view of this complex scenario, research in regards to country brand image can be undertaken by two approaches – academically or by consultancy indexes. Evidently, academic research focuses on theoretical and methodological advances, creating new conceptual frameworks and appropriate philosophies. The country brand indexes developed by specialized consultancies are often based on global real-data available from worldwide institutions. Continue reading “Evolution of country brand research: Studies on Brazil’s brand image”

Meet the IPM: Interview with Kirill Rozhkov

Kirill RozhkovKirill Rozhkov is a Fellow of the Institute of Place Management and Professor at the Faculty of Business and Management (Department of Company Marketing) at the Higher School of Economics (HSE) in Moscow. He has 15 years’ experience with conceptual and empirical research in the fields of place management and place marketing, and he teaches place marketing and branding to Master students and local representatives. In 2016 the HSE alumni selected him as Best Teacher. His recent research has addressed issues such as the theoretical model of place market analysis and how to identify product concepts of places. His paper “Places, Users, and Place Uses” has been selected by the editorial team of the Journal of Place Management and Development as a Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence. As an expert, Kirill supervises several projects aimed at developing marketing and branding strategies for municipalities. Continue reading “Meet the IPM: Interview with Kirill Rozhkov”

Performing identity and place-imaging

PLATT VIsualby Louise Platt*

The research community within the IPM is constantly challenging how we think about place and what place means. I am concerned about people (and even their non-human companions!) in places. I have long struggled, as many academics have, with the idea of place-making and the queasy notion of wading into communities and suggesting that these places can be ‘better’. My own PhD research examined communities how they shape their own identities through drawing or resisting place-imaging projects. By spending time with community groups and undertaking participant observation at official and unofficial Liverpool Capital of Culture events (both during and after 2008) I was able to understand how local people performed identities which related to their sense of belonging to their neighbourhoods and the wider city. It considered the balance between creative improvisation and the constraints of social and cultural norms in forming identities.

Continue reading “Performing identity and place-imaging”

Meet the IPM: Interview with Phil Smith

Phil SmithPhil, a Fellow of the Institute of Place Management, is a senior executive and non-executive director within consumer focussed environments. He has a strong commercial and business development background across a diverse retail sector portfolio that is connected by his passion for consumer engagement and building communities on the high street. He possesses the business acumen and gravitas of an exceptional brand ambassador who, effectively and skilfully, collaborates across stakeholders. Phil started his retail career at an independent Liverpool department store, before progressing to Managing Director level at international businesses serving SMEs, and is aware of digitalization and personalization in retailing today. He gained an MBA in retail at the Institute for Retail Studies, University of Stirling and has been awarded the honorary title of Visiting Research Fellow by the University of Chester for his contribution on retail and business agendas. Phil is at the final stage of completing the Doctor of Business Administration (DBA) programme at Chester Business School. He is the retail sector specialist on the board of Cheshire West & North Wales Chamber of Commerce. Continue reading “Meet the IPM: Interview with Phil Smith”

Improving the customer experience in retail: Bringing big data to small users

Infographic-website_900x900IPM is part of a new £1m consortium, co-funded by Innovate UK, the UK’s innovation agency, which will improve the customer experience on the UK High Street.

The project, led by retail intelligence specialists (Springboard), is a partnership between IPM and retail and IS researchers (Manchester Metropolitan University), big data and computing experts (Cardiff University), technology designers and usability experts (MyKnowledgeMap), retail property owners/managers (BCSC, New River Retail and National Association of British Market Authorities), retailers and pop-up (National Market Traders Federation and PinPointer), High Streets (Ayr, Ballymena, Bristol, Congleton, Holmfirth, Morley and Wrexham) and policy experts (Association of Town and City Management). Continue reading “Improving the customer experience in retail: Bringing big data to small users”

Working together for stronger towns

Oxford_High_Street_shoppersby Prof Cathy Parker

On the 4th July 2016 I was invited to take part in the inaugural Oxfordshire High Streets Conference.  I  am saying inaugural as the delegates found the day very useful so we hope there will be another one! As a place management scholar, there is nothing better than sharing place insight and debating its relevance, in a local context. As a researcher, I get to know a lot about problems and I get to know my data intimately.   But, my work tends to be read by academics and other people who also focus on the data/problem side of things.  This means I don’t always connect with the people who want to put our research findings into practice.  To get the opportunity to present our research on footfall signatures at the event was especially rewarding.  Having the chance to hear directly from representatives of towns that feel their centre’s profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful.  I got a chance to take part in the important debate about what this change means ‘on the ground’, in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community. Continue reading “Working together for stronger towns”

Meet the IPM: Interview with Prof Keith Still

Keith StillProf Keith Still, a Fellow of the Institute of Place Management, is an international expert in crowd dynamics. He has over 25 years’ experience of crowd modelling and for several years he was a Special Advisor to the Saudi Authorities for Hajj projects (Jamarat Bridge development).

Prof Still is the professor of Crowd Science at Manchester Metropolitan University where he teaches a MSc in Crowd Safety and Risk Analysis. He delivers short courses around the world on all aspects of crowd dynamics. Keith developed the Legion, Paramics UAF, Myriad and 3D RTDS modelling systems which are used around the world.

Prof. Still has advised on many large scale crowded spaces such as the Royal Wedding (2011 UK), Olympics (Sydney 2000 and London 2012), New Year Events (UK and Sydney), Stadia design (UK and Europe), Westfield shopping Mall (UK 2012).


Continue reading “Meet the IPM: Interview with Prof Keith Still”