Journal of Place Management and Development, Volume 10, Issue 4 is an open access special issue on the High Street UK 2020 project of the IPM.
by Ojay McDonald* and Kim Cassidy**
So much commentary surrounding the economic fortunes of town and city centres in the UK in recent years alludes to a “before” and “after”, sometimes implicitly, sometimes explicitly. The “before”? Well, that usually refers to a pre-2008 financial crisis golden age, where town centre retail was in plentiful supply, upward-only rental reviews were commonplace, and the high street was the destination of choice for shoppers. Fast forward to the post-recession era, we entered the age of the “after”, where squeezed household budgets, reduced credit, fuelled a rise in charity shops, cheaper online alternatives, budget retailers and bargain hunting.
The past decade has been a turbulent one for our towns and cities culminating in a vote to leave the EU on the 23 June 2016. Will this vote to redraw the boundaries of a major trading bloc and political union, significantly altering the geopolitical landscape, have such a profound legacy that high streets will be understood in the dichotomy of “pre-Brexit” and “post-Brexit”? Continue reading “JPMD Open Acces: Guest Editorial High Street UK 2020”
by Prof. Gary Warnaby,
Recently I gave a public lecture as part of the DARWIN SHREWSBURY Festival, celebrating Charles Darwin, the author of On the Origin of Species, in which he introduced the theory of natural selection, whereby populations evolve over the course of generations. Published in 1859, this book, considered to be a foundation of evolutionary biology, has been voted the most influential academic book in history.
So what is the connection to the town of Shrewsbury, the county town of Shropshire, in western England? Shrewsbury was Darwin’s birthplace, and he spent his formative years there. The DARWIN SHREWSBURY Festival (see http://www.originalshrewsbury.co.uk/darwin-shrewsbury-festival ) is a two and a half week programme of events celebrating the town’s link to Darwin, aimed at ‘celebrating Shrewsbury as the origin of independent thinking’. Shamelessly drawing on as many analogies from Darwin’s work as I could manage, my lecture was on ‘The Evolution of Place Branding’. Humour aside, the fact that this festival was taking place raises some very interesting questions about how places can use associations with their famous sons and daughters for the purposes of marketing and branding. Continue reading “DARWIN SHREWSBURY – Personality Association and Place Branding”
by Prof Ares Kalandides
When Rosa Alba Impronta, president of the Made in Cloister Foundation in Naples, Italy, talks about her dream for the future, she sees a large, financially independent, cultural centre, whose impact will be sensed outside its walls: it will resonate in the neighbourhood of Porta Capuana, where it is located, but also beyond that, in the whole city of Naples.
We spoke to Rosa Alba Impronta who will welcome us during the IPM Naples Study trip in May 2018*. Continue reading “Made in Cloister, Naples: urban regeneration with a twist”
The Institute of Place Management and The BID Foundation are now seeking a new, joint, Executive Director who will be responsible for delivering an ambitious business plan across both memberships.
Professor Cathy Parker (Chair of the IPM and Professor of Retail and Marketing Enterprise at Manchester Metropolitan University) and Dr Julie Grail (a Senior Fellow at IPM and Special Adviser on BIDs), have answered some of the frequently asked questions about the job role.
Cathy has been an academic professor at Manchester Met for over 10 years and is one of the founding members of the IPM, which was established in 2006.
Cathy, Is this position a new position? Continue reading “Executive Director, Frequently Asked Questions”
Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova
by Nikos Ntounis* and Jenny Kanellopoulou**
Whereas a utopia refers to an idealised, but probably non-existent, ‘perfect’ place or society, and a dystopia as the opposite, a bad place or society in collapse, the concept of a heterotopia, as discussed by French philosopher and social theorist Michel Foucault, refers to a place or society that is different, or other, a place that has many layers of meaning, but also a place or society that offers some sort of escape from authoritarianism or repression.
In this article Nikos Ntounis and Evgenia (Jenny) Kanellopoulou consider both legal and political issues associated with place branding through their research into ‘jurisdictional heterotopias’, and how these places can become normalised through place branding associations, with such normalisation leading to not only their mainstream acceptance, but also to ‘the potential nullification of the liberties their communities advocate’. Continue reading “IPM Research: Normalising jurisdictional heterotopias through place branding”
by Ares Kalandides*
I recently had the opportunity to visit the town of Emsdetten (Westphalia, Germany), invited by the mayor’s office, in order to discuss the possibilities of a new Town Centre Management scheme. Emsdetten is a small town of 35,000 inhabitants in Westphalia, close to the city of Münster. Its centre, defined by a ring road and comprising approximately one tenth of the whole area, mainly consists of semi-pedestrianized streets and a locally important retail sector. What is however striking, is that in this rather wealthy town, where unemployment is low (under 4%) and medium income high, there are more and more empty shops. What exactly is happening here? And, furthermore, what can a future Town Centre Management do?
The IPM has been collecting and analysing similar information from UK cities for a long time , looking both at the factors that contribute to a place’s vitality and to broader trends in retail (e.g. the HSUK2020 and BDSU projects) . Whereas the UK experience cannot be directly transferred to Germany, there are however several phenomena that we observe – e.g. growth of online retail, changes in customer expectations, lifestyle differentiation, income disparities – across borders in many European locations. Continue reading “Town Centre Management in Emsdetten, Germany”
by Dr. Heather Skinner
Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:
- Interdisciplinarity in place marketing and branding research;
- Understanding what editors and reviewers want from place marketing and branding papers;
- Setting out the research agenda for the SIG.
Continue reading “Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group”
by Prof Gary Warnaby
‘Pop-up’ is an increasingly important aspect of current retail activity, and indeed, it has been argued that the boundaries between pop-up and the more traditional retailing found in fixed store formats is becoming increasingly blurred. Whilst it can essentially be defined in terms of its temporary and ephemeral nature, pop-up retailing can also provide a very effective experiential in-store environment facilitating consumer-brand engagement, and also promote a brand or product line, to create a ‘buzz’ (all of which, it is hoped, conveys a sense of urgency to stimulate consumers’ behaviour). Indeed, the use of pop-up can be motivated by marketing communication imperatives as much as by actually making sales – although, of course, pop-up shops (although not necessarily termed as such) have long been used for selling goods where demand is very seasonal (e.g. Halloween, Christmas), making the occupation of permanent premises uneconomic. Continue reading “Why place managers should know about pop-up retailing”
3rd – 5th May 2018
Join us for another IPM study trip – this time to Naples and Cassino, Italy.
This 3-day accredited educational trip to southern Italy is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre revewal, local initiatives, local tourism etc.).
Overarching themes: Regional Development; Place Management; Place Marketing; Placemaking.
The Study Tour will be hosted by Prof Ares Kalandides and Dr Roberto Bruni as well as other members of the IPM team. It takes place in cooperation with the University of Cassino.
Following the links you can find more information on the two past trips to Berlin (2016) and Athens (2017)
Continue reading “IPM Study Trip to Naples & Cassino”