January 2018 saw the launch of The BID Foundation, which I believe is an important and fundamental step in addressing the needs of Business Improvement Districts in the UK. The first BID was established in Kingston in 2005, and as BIDs have matured and taken on new activities as well as growing to now operate in nearly 300 locations, there are new challenges emerging. The BID Foundation, an industry-led body being supported by the Institute of Place Management, has been formed to provide strategic direction and practical support to help the sector respond to these challenges and move forward. When BIDs started in this country they were focused primarily in town centres and addressed issues such as cleanliness and safety, place promotion and marketing as well as business support. The economic changes of the last decade, the decline in public sector funding that is available, the growth of online shopping, changes to how we seek entertainment, new security issues, and enhanced consumer expectations about the places they spend time in, are all impacting on the role of BIDs.
I recently had the opportunity to visit the town of Emsdetten(Westphalia, Germany), invited by the mayor’s office, in order to discuss the possibilities of a new Town Centre Management scheme. Emsdetten is a small town of 35,000 inhabitants in Westphalia, close to the city of Münster. Its centre, defined by a ring road and comprising approximately one tenth of the whole area, mainly consists of semi-pedestrianized streets and a locally important retail sector. What is however striking, is that in this rather wealthy town, where unemployment is low (under 4%) and medium income high, there are more and more empty shops. What exactly is happening here? And, furthermore, what can a future Town Centre Management do?
The IPM has been collecting and analysing similar information from UK cities for a long time , looking both at the factors that contribute to a place’s vitality and to broader trends in retail (e.g. the HSUK2020 and BDSU projects) . Whereas the UK experience cannot be directly transferred to Germany, there are however several phenomena that we observe – e.g. growth of online retail, changes in customer expectations, lifestyle differentiation, income disparities – across borders in many European locations. Continue reading “Town Centre Management in Emsdetten, Germany”→
‘Pop-up’ is an increasingly important aspect of current retail activity, and indeed, it has been argued that the boundaries between pop-up and the more traditional retailing found in fixed store formats is becoming increasingly blurred. Whilst it can essentially be defined in terms of its temporary and ephemeral nature, pop-up retailing can also provide a very effective experiential in-store environment facilitating consumer-brand engagement, and also promote a brand or product line, to create a ‘buzz’ (all of which, it is hoped, conveys a sense of urgency to stimulate consumers’ behaviour). Indeed, the use of pop-up can be motivated by marketing communication imperatives as much as by actually making sales – although, of course, pop-up shops (although not necessarily termed as such) have long been used for selling goods where demand is very seasonal (e.g. Halloween, Christmas), making the occupation of permanent premises uneconomic. Continue reading “Why place managers should know about pop-up retailing”→
Join us for another IPM study trip – this time to Naples and Cassino, Italy.
This 3-day accredited educational trip to southern Italy is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre revewal, local initiatives, local tourism etc.).
Overarching themes: Regional Development; Place Management; Place Marketing; Placemaking.
The Study Tour will be hosted by Prof Ares Kalandides and Dr Roberto Bruni as well as other members of the IPM team. It takes place in cooperation with the University of Cassino.
Figures released earlier this month show that Christmas shopping did not bring the gift of high street renewal to towns and cities around the UK. According to the Springboard Index[i], the benchmark for UK footfall, fewer people visited the high street, compared to the same period last year.
The year that just ended was full of new and exciting academic publications, saw the reprint of some old classics, but was also the time for us to simply go through the books that had been piling on our desks for a while. Here are our top 10 reads of 2017:
Prof Gary Warnaby
“This year, I’ve been really interested in some of the temporal issues related to the use of urban space, so for me the two books published this year that I’ve been going back to again and again are: Continue reading “Our academic books of 2017”→
2nd Conference of the International Place Branding Association
5-9th December 2017
Marriott Hotel, Swansea, UK
Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.
For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.
Teaching economics to postgraduate students with no or very little background in economics is not an easy thing to do. How do you communicate the intricacies of economic thought to those with a background in architecture and planning – as I often have to do in a Master’s programme in Urban Management at the Technical University in Berlin? It has however proven to be much easier that teaching students who do have a background in economics, but only of the neoclassical school. Continue reading “Teaching Pluralist Economics”→
Ireland’s town and city centres are not yet facing the same loss of sales to online retailing as those in the UK (now 17% of all sales according to the Centre for Retail Research), but they are extremely concerned about the likely impact of Brexit, still feeling the impact of out of town shopping, and seeing other social and technological change. An event in Sligo in October 2017 attracted delegates from across both the Republic and Northern Ireland to discuss the changes affecting town centres and how they can best respond.
Chaired by Bobby Kerr, the Chairman of Insomnia Coffee and a campaigner for ‘Winning Back the High Street’, the event opened by looking at the potentially eventually devastating impact of Brexit on many Irish towns despite the strength of the national economy. Catherine Curran, from the Department for Business, Enterprise and Innovation then presented the Framework for Town Centre Renewal (https://dbei.gov.ie/en/Publications/Publication-files/A-Framework-for-Town-Centre-Renewal.pdf) document that was launched in April 2017. This document was developed by an influential group of interested parties from the public and private sectors, including Dublin Town BID, who came together as the Retail Consultation Forum. Recognising the inherent strengths of town centres and their significant role in the economy, the document proposes a three-stage process for all town centres in the country.
Step One is to develop the evidence base by engaging with stakeholders and undertaking a health check. Guidance on this is provided in the report and indicators, such as footfall, diversity, competition, and vacancy, are described.
Step Two is about collaboration and bringing together a group of stakeholders. The document talks about local champions and representation and provides examples from existing Town Teams, BIDs and other partnerships in various locations.
The third step is the preparation of a plan for town centre renewal with a vision, strategy and action plan and some key performance indicators. The Framework helpfully highlights the national policy framework within which local action plans will need to operate. It also looks at potential interventions and details how these should be addressed.
Although much of what is in the Framework will be familiar to those engaged in place management in the UK, the concept has not been widely adopted yet in Ireland and the document is well presented and easy to read and will hopefully lead to much wider take-up. It will also act as an excellent reminder for those elsewhere who want to refresh their approach.
A future for Ireland’s towns?
Work on the health checks has already begun in Ireland and the results of some of the pilot initiatives were described by Tara Buckley, Director General of the Retail, Grocery, Dairy and Allied Trades Association, who was part of the Retail Consultation Forum.
The work the Institute has been doing with data from Springboard and working with other partners to understand town centres and develop new approaches to ensure their vitality and viability was a natural fit into this conference. I was able to talk about how we identified the 25 most important factors for town centre vitality (http://placemanagement.org/media/50610/Executive-Summary.pdf), to explain how retail hierarchies are now redundant and we now need to think about towns in terms of usage (http://placemanagement.org/footfall-signatures/) as this will determine the most appropriate actions to be taken in an individual centre. I also talked about approaches to town centre management in terms of Repositioning, Reinventing, Rebranding and Restructuring which we will be releasing articles on in the next month.
The conference heard from a number of Institute members and past students, including Mo Aswat from Mosaic about the international experience of BIDs, Gail McGibbon about the experience of the BID in Sligo, Julienne Elliott about the development of the Coleraine BID, and Richard Hamilton of Future Analytics on the town planning perspective of a healthy town. Other locations featured included Waterford, Ennis and Enniskillen.