Roeselare in West Flanders, Belgium, is a small city that is beginning to change rapidly. With a population of some 60,000, a catchment of around 200,000, and a reputation as a retail destination, Roeselare is typical of many locations across Europe that are having to address disruptive change in retail. In 2007, they adopted a plan that sought to achieve a balance between town centre and edge of centre retailing. A centre management team was set up in 2009 but it wasn’t until 2015 that the real challenges of retail change were addressed. Although retail vacancy remained moderate, at some 8.4% of the 400 units in the centre, there was a realisation that more radical things had to be done to maintain a sustainable retail offer. Continue reading “Town Centre Management in Roeselare West Flanders, Belgium”→
Mihalis Kavaratzis is Associate Professor of Marketing at the School of Business, University of Leicester, UK. He holds a PhD on city marketing from the University of Groningen, Netherlands and has taught marketing and tourism related courses in the Netherlands, Hungary and the UK. His research focuses on the theory and application of place marketing, place branding and tourism destination marketing. Mihalis also acts as an adviser and delivers workshops for local authorities on Place Marketing and Place Branding. He has published extensively on those topics including the co-edited volumes ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou, 2017). Mihalis is a Senior Fellow of the Institute of Place Management. Continue reading “Meet the IPM: Interview with Mihalis Kavaratzis”→
We were meeting in a pub in Groningen over beers – that’s where we always met, over dinner and drinks, never in an office.
“When’s the big party?” he asked.
“What party?” I asked back.
“Your defence party.”
“What does that have to do with anything?”
“Book a date for your party! Book the restaurant and order food and drinks. Then you can start planning backwards and you’ll find out what you have to do tomorrow…”
This was late 2003 and I had started my PhD in Groningen under his supervision only a few months earlier. So, the ‘party’ was the last thing in my mind. “What a strange piece of advice”, I thought. In the coming years, I would learn to deal with his advice. I knew I had to take what seemed irrelevant and disconnected, think about it over and over again and give it time and, especially, effort. And then (sometimes months later), the moments always came when I would lift my eyes from the screen and shout to myself “Ah, …that’s what he meant!”
Greg was well-known for his work on place marketing, publishing with Henk Voogd their first article in 1988 and their book ‘Selling the city’ in 1990. He published an amazing number of pieces on planning, culture, tourism and, later, place branding. But his real passion and the work for which he was world-known, was Heritage Management. His face would light up when describing historical events, their influence and how they had been misinterpreted. As Gert de Roo (Greg’s dear colleague in Groningen) said, Greg was totally unfit for any administrative task. His mind just didn’t work like that. But he was an exceptional scholar, a truly political animal and a very welcoming soul. For his work and influence, Greg got an honorary Doctorate from the University of Brighton in 2009 and in 2010 he was knighted by the Queen of the Netherlands for his contribution to education, scholarship and knowledge. He was very proud of both those honours and would joke about them as only he could. He had the best of typically British humour: clever, sharp, dry and, sometimes, painful. As Gert put it, “people who didn’t know him well could be shocked by his blunt statements, with us laughing to tears…”.
I am not the right person to talk about Greg’s contribution and influence on Heritage studies. I also feel I cannot account for or evaluate his contribution to place branding or place marketing. He believed deeply that heritage is ‘alive’, it finds its meaning each and every day as people use it for their own purposes, it takes its form as people try to interpret their past in order to build their future. My sense is that the field of place branding will be doing precisely that with Greg’s work for a long time as there is much of his legacy that we are still to understand, interpret and use to build the future of the field.
I know that’s what I will be doing with Greg’s influence on myself as scholar, professional, citizen, person… The ‘big party’ of my defence finally took place in December 2008. Greg and his wife Angela so kindly offered to host it in their house right at the centre of Groningen. They generously opened their living room to celebrate my small success. Greg was generous like that and his generosity has offered me too much to capture in words. I’ll start with these: “Thank you Greg! For what you were, for what we already know you gave us and for what we will find out later…”
Maarja Kaaristo is a PhD Researcher and an Associate Lecturer at the School of Tourism, Events and Hospitality Management, Manchester Metropolitan University. She is currently researching embodied experiences and everyday life of the leisure boaters on the canals of north-west England. She holds a MA in ethnology from University of Tartu, Estonia and has taught Anthropology of Tourism and Ethnographic Research Methods there. Her main research interests include mobilities, materialites and sensory experiences in (rural) tourism, ethnographic methods and history of European Ethnology. Her most recent publication deals with mundane aspects of water tourism mobilities. When not boating or writing about boating, she is volunteering for Inland Waterways Association and Canal and River Trust. Continue reading “Meet the IPM: Interview with Maarja Kaaristo”→
On June 24th this year Dominic Medway wrote on his Twitter feed: “@PlaceManagement Places are ultimately made, unmade, defined and redefined by people before institutions. We’ve seen that today”. This was of course referring to the result of the so-called ‘Brexit’ referendum on whether the United Kingdom should leave the EU. The pollsters and the City of London seemed reasonably confident that the outcome of the vote, on June 23rd 2016, would be to ‘remain’, but it seemed both these institutional bodies hugely underestimated the power of the voters to exercise their democratic right to chart an alternative future. Continue reading “The experts are dead: Long live the experts.”→
Fabiana is an associate member of the IPM. Her career started in business communication twenty-two years ago. She is third generation from a family of mixed-European immigrants, (Italian, Portuguese, Dutch) who settled in Brazil around 1880. This diverse ancestry made her pay attention to countries’ distinctiveness since her childhood. As a Brazilian living in the United States of America in 1990, she realized that each country is known through particular images, associations and stereotypes. After working in corporate environments until 2009 (strategy, marketing communications, branding, public relations), she embraced the challenge of becoming a researcher in 2010 and completed a Master’s degree in business on the topic of ‘country brands’. This year, Fabiana is finalizing her PhD in Business in the UK. Continue reading “Meet the IPM: Interview with Fabiana Gondim Mariutti”→
Prof Cathy Parker reports on the Institute of Place Management (Manchester Metropolitan University) visit to the National Research University Higher School of Economics (Moscow and St Petersburg).
One of the main aims of the Institute of Place Management is to develop an international community of academics, practitioners and policy makers that are interested in making, maintaining and marketing better places.
In the spirit of international collaboration, Fellow of the Institute of Place Management, Professor Kirill Rozhkov invited Professors Dominic Medway and Cathy Parker, Directors of the Institute of Place Management at Manchester Metropolitan University, to visit his institution, the Higher School of Economics, at both the St Petersburg and Moscow campuses. The main aim of the visit was to consider examples of place management practices from inside and outside Russia and examine the potential for mutual learning on both sides. The considerable political and economic changes cities and towns within the Russian Federation have experienced make it a rich source of insight into the principles and practices of place management and development.
In Moscow, Kirill had organised a Masterclass on Place Management Practices in Russia, with Russian experts presenting their experiences. This was a real insight into how cities, towns and districts are managed, developed and marketed, and was well attended by over 60 delegates. Continue reading “The Institute of Place Management goes to Russia”→
Marta Hereźniak is associate member of the Institute of Place Management and Adjunct Professor at the University of Lodz, Poland. She is the author of the first in Poland doctoral dissertation and the first book about nation branding, expert of Polish Chamber of Commerce and the Institute of Polish Brand. She is a consultant in brand-related projects for companies, public institutions (Ministry of Foreign Affairs, Ministry of Regional Development etc.) and local governments and a member of Brand for Poland project. She is a leading consultant in the project on Kazakhstan country brand and Co-author of European Funds Brand strategy in Poland. Her research interests include place brand identity development; measurement of place branding effectiveness, stakeholder engagement in place branding, place of origin branding. Continue reading “Meet the IPM: Interview with Marta Hereźniak”→
The objective of this COST Action is to contribute to structuring existing knowledge and to developing innovative approaches on how to build more secure and safe cities. Studies have shown that there is a correlation between the structure and organization of urban space and crime: new criminological theory supports this point of view. The Justice and Home Affairs Council of the EU has underlined that crime prevention through design is a successful and effective strategy for crime prevention and needs to be supported. Despite this, new projects are being implemented all over Europe without considering safety criteria, creating urban areas where crime or fear of crime can make life difficult.
Details on the conference location, speakers and themes as well as hotel recommendations can be found here.
Dr Chris Stone is an experienced UK academic and qualified university educator, regularly consulted by the European Commission, EU governments, and private and not-for-profit organizations, and with an international record of teaching, research and publication, and quality assurance in higher education. Holding the position of Senior Lecturer in Tourism Management in the School of Tourism, Events and Hospitality Management at Manchester Metropolitan University, his professional practice espouses multi- and interdisciplinary perspectives, with expertise spanning the natural and social sciences and with both quantitative and qualitative research methodologies. Chris has been consulted on the allocation of public investments for tourism, environment and development & education projects. Formerly holding the position of Managing Consultant in a UK-based company, he remains an active researcher, presenting at international conferences, publishing in books and academic journals (single- and co-authored), is regularly asked to review manuscripts for major international academic journals and book publishers, and supervises and examines postgraduate research students. Chris has a career record as External Examiner in higher education (UK, Asia, Africa, and the Caribbean), has won and managed UK government-funded ‘Knowledge Transfer Partnership’ projects, supported UK exports when invited to speak on trade delegations, and has most recently applied his knowledge and expertise to progressing innovative sustainability initiatives in HE institutions.