Reflections on the 5th Corfu Symposium on Managing & Marketing Places

By Heather Skinner,

The Corfu Symposium on Managing & Marketing Places is an annual event organised by the IPM and is dedicated to the theory and practice of place management and marketing. Unique among academic conferences, the Symposium offers scholars the opportunity to engage directly with place making, management and marketing issues as each year the event attracts place practitioners among our delegates and includes opportunities for all delegates to engage with local businesses, policy makers and other stakeholders.

The 5th Corfu Symposium on Managing & Marketing Places held 16th-19th April 2018 explored the utopian or dystopian visions associated with the place practices we study, promote or enact.

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CALL FOR PAPERS: 6th Corfu Symposium on Managing & Marketing Places

Photographer – Ian Southerin

Corfu, Greece 6th – 9th May 2019

Connecting places

Places are connected to each other, either geographically, technologically, socially or politically. Places also connect people to each other and to other places. Places are formed and managed through both real and virtual partnerships and networks. The theme of the 6th Corfu Symposium on Managing & Marketing Places is to explore these connections between places and the people who use and inhabit them. Submissions of 1000 word abstracts to the Symposium are welcome on issues including, but not limited to:

  • Real and virtual partnerships, networks and connections within places and between places
  • Grass-roots participatory place making initiatives
  • Smart places and virtual worlds
  • City (and other) regions, and supra-national networks
  • Physical or virtual places that connect people to each other
  • Individual places that are connected to each other geographically, technologically, socially, or politically
  • Places that are connected to art, literature, popular media, culture and heritage, or that are connected to particular industries, geographies, topographies, or activities
  • Places that have consciously, deliberately, or inadvertently disconnected from others
  • Places that have consciously, deliberately, or inadvertently disconnected from former or historical place narratives

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Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group

 

by Dr. Heather Skinner

Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers want from place marketing and branding papers;
  • Setting out the research agenda for the SIG.

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Conference Report: 2nd Conference of the International Place Branding Association

by Dr Heather Skinner*

Conference Report

2nd Conference of the International Place Branding Association

5-9th December 2017

Marriott Hotel, Swansea, UK

Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.

For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.

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Co-creation and Collaboration

Photograph: Ian Southerin – Location Photography

by Heather Skinner 

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

Co-creation and Collaboration, between those responsible for managing and marketing places and a place’s stakeholders, and also between different places, also arose in many discussions at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

The paper “Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation” presented by Maria Lichrou and co-authored with Lisa O’Malley and Maurice Patterson, all from the University of Limerick, also examined authenticity, but in relation to how authentic experience co-creation and engaging place marketing efforts could help capture diverse tourist roles and motivations. Continue reading “Co-creation and Collaboration”

Reflections from the 4th Corfu Symposium, Part II: Authenticity & Place

by Heather Skinner

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

What constitutes an ‘authentic’ place? How do we define ‘authenticity’? What does this mean for the way we manage and market places? Some of these questions were raised in the following papers presented at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

Gillian Rodríguez from the University of Central Lancashire, UK, was awarded the prize for Best Paper at the Symposium for her paper “The Local Consumers’ Gaze Interpreted as Regional Food Brand Essence”. Her research concerned creating effective regional food brands characterised by branding actions which do not have the food product details at their core.

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Reflections on the 4th Corfu Symposium on Managing & Marketing Places

Corfu Symposium Institute of Place Management Ares Kalandides
Photographer: Ian Southerin – Location Photography

By Heather Skinner*

The 4th Corfu Symposium on Managing & Marketing Places took place 24-27 April 2017 at the Mayor Mon Repos Palace Art Hotel. The Institute of Place Management (IPM) now organises the Symposium, and has once again provided formal accreditation for the event. The Symposium focuses on both theory and practice, on both knowledge production and its impact, and this is unusual at academic events. The IPM’s links with the Journal of Place Management and Development (JPMD) with its focus on communicating with academics, practitioners, policy makers and local government, is also a driving factor behind the balance between academic and practitioner input into this event, and a special issue of the JPMD (Volume 10 Number 2) has been devoted to a selection of papers from our past events related to the Special Issue theme of Responsible Tourism and Place Making.

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Conference Report: Association of American Geographers Annual Meeting 2017

Association of American Geographers Annual Meeting 2017

4th Special Session – Retail aspects in Urban Geography and Urban Planning

Europe the state of play: the challenge of retail decentralisation

by Dr Steve Millington

This is the first conference report on the Association of American Geographers Annual Meeting 2017 that took place in Boston, USA, in April 2017The growth of OOT shopping centres, which privilege car access, together with online retailing, is is now creating challenges for towns and cities on mainland Europe.  There are parallels with our findings from the HSUK2020 and #BDSU projects, with medium sized centres facing the greatest threats from the retail disinvestment and decentralisation. In this first conference report you will find

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The football stadium and place making: a case study of Manchester City

by Steve Millington*

This presentation analyses the relationship between football stadia and place. It provides an overview of football related research by IPM members, including Tim Edensor, Dominic Medway and Cathy Parker, work that has primarily focused on Manchester City Football Club.  This encompasses both theoretical and applied research, and draws on both quantitative and qualitative methods, combing participant observation, netnographies, focus groups and latterly “big data analysis” utilising Springboard’s footfall counts from the #BDSU project. Continue reading “The football stadium and place making: a case study of Manchester City”

Final Conference: Crime Prevention through Urban Design, Planning and Management

Akropolis with the Plaka neighbourhood at its foot.
Akropolis with the Plaka neighbourhood at its foot.

The final conference of the COST action “Crime Prevention through Urban Design & Planning” takes place in Athens, Greece, 24th – 25th November 2016.*

The conference is free of charge, but registration is required. Please send an email to ares@placemanagement.org.

The objective of this COST Action is to contribute to structuring existing knowledge and to developing innovative approaches on how to build more secure and safe cities. Studies have shown that there is a correlation between the structure and organization of urban space and crime: new criminological theory supports this point of view. The Justice and Home Affairs Council of the EU has underlined that crime prevention through design is a successful and effective strategy for crime prevention and needs to be supported. Despite this, new projects are being implemented all over Europe without considering safety criteria, creating urban areas where crime or fear of crime can make life difficult.

Details on the conference location, speakers and themes as well as hotel recommendations can be found here.

The Journal of Place Management and Development has dedicated the Special Issue 8.2 to the conference theme. Continue reading “Final Conference: Crime Prevention through Urban Design, Planning and Management”