The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing”→
Also presenting the future of transport for Harrogate was Cllr Don Mackenzie, North Yorkshire County Council and Cllr Rebecca Burnett, Harrogate Borough Council, provided an update on the Harrogate town centre strategy & masterplan.
Day 4, the final day of our 3rd Corfu Symposium on Managing & Marketing Places saw a very eclectic mix of research, but all on the topics of Place, Image and Identity. Dr Julia Fallon presented research into how to gather and use the stories of the many users of Britain’ canal networks; Dr Heather Skinner, Chair of the Symposium, presented the findings of her research into business tourists’ perceptions of conference destinations; Professor Eli Avraham informed delegates of the ways special events can be used to alter destination images. After lunch, Dr Amos S. Ron talked to delegates about the way travel itineraries, a rather underexplored source of travel writing, can provide insights into the way destinations are perceived by various organising groups; Dr Guenther Botschen, who had spent the previous afternoon in Arillas, presented delegates with the theoretical underpinnings of a really practical brand-driven identity exercise that can aid both the design and the development of places. Our final paper was presented by Professor Cathy Parker, on the topics of fridge magnets, a rather ubiquitous souvenir, and what a semiotic analysis of these can tell us about the way place images are chosen, promoted and consumed. Continue reading “Place, Image and Identity – from UK canals to fridge magnets”→
A very thought-provoking session took place on Day 3 of the 3rd Corfu Symposium on Managing & Marketing Places. This session focused on the way we present heritage sites to visitors. The first paper, Presented by Professor Audrey Gilmore focused on management of sites that managers prefer to describe as ‘sensitive’ rather than as sites of Dark Tourism. Our 2nd paper by Dr Timothy Jung focused on the way Heritage sites can integrate both Augmented and Virtual Reality pre and post visit to engage with and enhance the visitor experience. Continue reading “How to meet the challenges facing heritage sites”→
The 3rd Corfu Symposium on Managing & Marketing Places heard presentations from 36 authors, with delegates representing 28 institutions from 15 countries across Europe, the USA, the Middle East and the Far East.
Find out what our keynote speakers from the 3rd Corfu Symposium on Managing and Marketing Places think.
On day 1 of the Symposium, Nikolaos-Foivos Kaloudis presented some of the work undertaken by the Tourism Scientific Society of Corfu into how we can develop alternative forms of tourism in Corfu and Paxoi