Best paper award at the Academy of Marketing

AM2016 presentationby Dr Heather Skinner

The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing”

Can bad data be good data? Reflections upon the Consumer Data Research Council Partner Forum

Image from https://www.cdrc.ac.uk/wp-content/uploads/2015/04/sustainability121714.jpg
Image from https://www.cdrc.ac.uk/wp-content/uploads/2015/04/sustainability121714.jpg

by Ed Dargan*

The Consumer Data Research Council (CDRC) (established by the ESRC) held the CDRC Data Partner Forum on the 6th May at the Saïd Business School, University of Oxford. The key aim of the CDRC is to help organisations maximise the potential of innovation by opening up their data to trusted researchers so that they can provide solutions that drive economic growth and improve our society. During the day, the presentations were based around three themes of missing data, data sources and research design. Continue reading “Can bad data be good data? Reflections upon the Consumer Data Research Council Partner Forum”

Power of Place: Carlisle

Carlisle Town Hall
Carlisle Town Hall

by Prof Cathy Parker*

On 11th May 2016 I was invited by Cumbria Business Interaction Centre, part of the University of Cumbria, to talk about local distinctiveness and growth for Carlisle to a small group of 10 local business owners, council officers and university staff. My evidence credentials were our ESRC-funded High Street UK 2020 project findings and new initial footfall research from the InnovateUK-funded place data science project, “Bringing Big Data to Small Users“. Continue reading “Power of Place: Carlisle”

Maintaining a vibrant Harrogate town centre

Betty's Tea Rooms Harrogate
Betty’s Tea Rooms Harrogate

by Prof Cathy Parker*

9th May 2016 I was invited to share the findings of our ESRC-funded High Street UK2020research at the 120th AGM of the Harrogate Chamber of Commerce.

Also presenting the future of transport for Harrogate was Cllr Don Mackenzie, North Yorkshire County Council and Cllr Rebecca Burnett, Harrogate Borough Council, provided an update on the Harrogate town centre strategy & masterplan.

About 130 people gave up an hour and half of their evening to hear how retail centres across the UK are changing and how Harrogate is planning to adapt. Continue reading “Maintaining a vibrant Harrogate town centre”

Place, Image and Identity – from UK canals to fridge magnets

Photo by Ian Southerin
Photo by Ian Southerin

by Heather Skinner*

Day 4, the final day of our 3rd Corfu Symposium on Managing & Marketing Places saw a very eclectic mix of research, but all on the topics of Place, Image and Identity. Dr Julia Fallon presented research into how to gather and use the stories of the many users of Britain’ canal networks; Dr Heather Skinner, Chair of the Symposium, presented the findings of her research into business tourists’ perceptions of conference destinations; Professor Eli Avraham informed delegates of the ways special events can be used to alter destination images. After lunch, Dr Amos S. Ron talked to delegates about the way travel itineraries, a rather underexplored source of travel writing, can provide insights into the way destinations are perceived by various organising groups; Dr Guenther Botschen, who had spent the previous afternoon in Arillas, presented delegates with the theoretical underpinnings of a really practical brand-driven identity exercise that can aid both the design and the development of places. Our final paper was presented by Professor Cathy Parker, on the topics of fridge magnets, a rather ubiquitous souvenir, and what a semiotic analysis of these can tell us about the way place images are chosen, promoted and consumed. Continue reading “Place, Image and Identity – from UK canals to fridge magnets”

How to meet the challenges facing heritage sites

Photo by Ian Southerin
Photo by Ian Southerin

by Heather Skinner*

A very thought-provoking session took place on Day 3 of the 3rd Corfu Symposium on Managing & Marketing Places. This session focused on the way we present heritage sites to visitors. The first paper, Presented by Professor Audrey Gilmore focused on management of sites that managers prefer to describe as ‘sensitive’ rather than as sites of Dark Tourism. Our 2nd paper by Dr Timothy Jung focused on the way Heritage sites can integrate both Augmented and Virtual Reality pre and post visit to engage with and enhance the visitor experience. Continue reading “How to meet the challenges facing heritage sites”

What key issues affect tourism on Greek Islands?

Photographer: Ian Southerin
Photographer: Ian Southerin

by Dr Heather Skinner*

In this session focusing on Island Tourism Issues, delegates attending Day 1 of the 3rd Corfu Symposium on Managing & Marketing Places heard about the contemporary issues facing the islands of Kefalonia, Corfu, and Rhodes.

Continue reading “What key issues affect tourism on Greek Islands?”

The latest in thinking and re-thinking about places

Photography: Ian Southerin
Photography: Ian Southerin

by Dr Heather Skinner*

Read about the cutting edge research presented on Day 2 into the conceptual and strategic aspects of thinking and re-thinking about places – the overarching theme of the 3rd Corfu Symposium on Managing & Marketing Places. Continue reading “The latest in thinking and re-thinking about places”

Images from the 3rd Corfu Symposium on Managing & Marketing Places

corfu2

A very interesting and impactful event

The 3rd Corfu Symposium on Managing & Marketing Places heard presentations from 36 authors, with delegates representing 28 institutions from 15 countries across Europe, the USA, the Middle East and the Far East.

You can read the reflections on the event and brief abstracts from each academic and practitioner presentation here, and thanks to our wonderful photographer Ian Southerin, you can take a look at more images in a short video that captured the atmosphere of our fantastic event.  Continue reading “Images from the 3rd Corfu Symposium on Managing & Marketing Places”

What should we do to better manage and market places?

corfu3

By Dr Heather Skinner*

Find out what our keynote speakers from the 3rd Corfu Symposium on Managing and Marketing Places think.

On day 1 of the Symposium, Nikolaos-Foivos Kaloudis presented some of the work undertaken by the Tourism Scientific Society of Corfu into how we can develop alternative forms of tourism in Corfu and Paxoi

Continue reading “What should we do to better manage and market places?”