The Institute of Place Management goes to Russia

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Prof Cathy Parker reports on the Institute of Place Management (Manchester Metropolitan University) visit to the National Research University Higher School of Economics (Moscow and St Petersburg).

One of the main aims of the Institute of Place Management is to develop an international community of academics, practitioners and policy makers that are interested in making, maintaining and marketing better places.

In the spirit of international collaboration, Fellow of the Institute of Place Management, Professor Kirill Rozhkov invited Professors Dominic Medway and Cathy Parker, Directors of the Institute of Place Management at Manchester Metropolitan University, to visit his institution, the Higher School of Economics, at both the St Petersburg and Moscow campuses. The main aim of the visit was to consider examples of place management practices from inside and outside Russia and examine the potential for mutual learning on both sides. The considerable political and economic changes cities and towns within the Russian Federation have experienced make it a rich source of insight into the principles and practices of place management and development.

In Moscow, Kirill had organised a Masterclass on Place Management Practices in Russia, with Russian experts presenting their experiences. This was a real insight into how cities, towns and districts are managed, developed and marketed, and was well attended by over 60 delegates. Continue reading “The Institute of Place Management goes to Russia”

Place Branding MBA in São Paulo, Brazil

Bildschirmfoto 2016-08-22 um 09.08.59

by Caio Esteves

We are happy to announce the first Place Branding MBA in Faculdades Integradas Rio Branco- Brazil. 

Introduction

Βranding permeates our daily life. We interact with brands that represent us, with which we identify.

Attractive communication alone is not enough. Brands need identity, purpose, and most of all, authenticity.

Branding also affects the way we interact with places. Why you choose one city to live in rather than another, why you decide to go on vacation to one particular place, both depend on the images you have in your mind. Continue reading “Place Branding MBA in São Paulo, Brazil”

IPM Executive Education: Entry now available for Place Management and Leadership 2016

Business School, Manchester Metropolitan University
Business School, Manchester Metropolitan University

Overview

The Place Management and Leadership programme at Manchester Metropolitan University is a part-time taught course that is predominantly for existing practitioners in the place management sector. Place management encompasses a range of professions internationally, including town and city centre management, market management, Downtown and Mainstreet management, destination management and marketing, Business Improvement District management and city marketing and branding. It may also involve civic and and community organisations, or even individuals who share a passion for local places, and who wish to make their communities more sustainable and liveable.


The aim of the qualification is to develop confident, highly reflective and respected place managers, capable of strategic thinking and transformative but inclusive place management.


Place management is an open and dynamic process, embracing new approaches to place change such as the Transition Town movement.  For this reason, the course is also suitable for local politicians and local community members leading or contributing to place initiatives. Continue reading “IPM Executive Education: Entry now available for Place Management and Leadership 2016”

Save the Date: IPM Study Trip to Athens, 12th – 14th January 2017

Aghia Irini square, Athens
Aghia Irini square, Athens

Join us for another IPM study trip – this time to Athens, Greece.

This 3-day accredited educational trip to Athens is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre revewal, local initiatives, local tourism etc.). Athens is a particularly interesting case study as Place Management here takes place in an extended economic crisis with the voluntary sector often taking over the role of both state and private sector.

Check the IPM site for regular updates

Continue reading “Save the Date: IPM Study Trip to Athens, 12th – 14th January 2017”

IPM Study Trip to Berlin 2nd – 4th June, 2016

Berlin_Museumsinsel_Fernsehturm-2-This 3-day accredited educational trip to Berlin is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre management, local initiatives, local tourism etc.).

[You can find out more about courses at the IPM by visiting the IPM website.]

The Study Tour will be hosted by Dr Ares Kalandides, Professor Cathy Parker and Simon Quin. It takes place in cooperation with New York University, Berlin (NYU Berlin).

For more information please contact Ares Kalandides: ares@placemanagement.org

Expected outcomes

Continue reading “IPM Study Trip to Berlin 2nd – 4th June, 2016”