Recently I gave a public lecture as part of the DARWIN SHREWSBURY Festival, celebrating Charles Darwin, the author of On the Origin of Species, in which he introduced the theory of natural selection, whereby populations evolve over the course of generations. Published in 1859, this book, considered to be a foundation of evolutionary biology, has been voted the most influential academic book in history.
So what is the connection to the town of Shrewsbury, the county town of Shropshire, in western England? Shrewsbury was Darwin’s birthplace, and he spent his formative years there. The DARWIN SHREWSBURY Festival (see http://www.originalshrewsbury.co.uk/darwin-shrewsbury-festival ) is a two and a half week programme of events celebrating the town’s link to Darwin, aimed at ‘celebrating Shrewsbury as the origin of independent thinking’. Shamelessly drawing on as many analogies from Darwin’s work as I could manage, my lecture was on ‘The Evolution of Place Branding’. Humour aside, the fact that this festival was taking place raises some very interesting questions about how places can use associations with their famous sons and daughters for the purposes of marketing and branding. Continue reading “DARWIN SHREWSBURY – Personality Association and Place Branding”→
Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova
by Nikos Ntounis* and Jenny Kanellopoulou**
Whereas a utopia refers to an idealised, but probably non-existent, ‘perfect’ place or society, and a dystopia as the opposite, a bad place or society in collapse, the concept of a heterotopia, as discussed by French philosopher and social theorist Michel Foucault, refers to a place or society that is different, or other, a place that has many layers of meaning, but also a place or society that offers some sort of escape from authoritarianism or repression.
In this article Nikos Ntounis and Evgenia (Jenny) Kanellopoulou consider both legal and political issues associated with place branding through their research into ‘jurisdictional heterotopias’, and how these places can become normalised through place branding associations, with such normalisation leading to not only their mainstream acceptance, but also to ‘the potential nullification of the liberties their communities advocate’. Continue reading “IPM Research: Normalising jurisdictional heterotopias through place branding”→
‘Pop-up’ is an increasingly important aspect of current retail activity, and indeed, it has been argued that the boundaries between pop-up and the more traditional retailing found in fixed store formats is becoming increasingly blurred. Whilst it can essentially be defined in terms of its temporary and ephemeral nature, pop-up retailing can also provide a very effective experiential in-store environment facilitating consumer-brand engagement, and also promote a brand or product line, to create a ‘buzz’ (all of which, it is hoped, conveys a sense of urgency to stimulate consumers’ behaviour). Indeed, the use of pop-up can be motivated by marketing communication imperatives as much as by actually making sales – although, of course, pop-up shops (although not necessarily termed as such) have long been used for selling goods where demand is very seasonal (e.g. Halloween, Christmas), making the occupation of permanent premises uneconomic. Continue reading “Why place managers should know about pop-up retailing”→
Figures released earlier this month show that Christmas shopping did not bring the gift of high street renewal to towns and cities around the UK. According to the Springboard Index[i], the benchmark for UK footfall, fewer people visited the high street, compared to the same period last year.
The recent crowd reaction to an incident at Oxford Circus Underground station highlights the escalating risks to crowds in places of public assembly. Namely, the crowds are reacting to incidents (real or perceived) very differently to how they reacted a few years ago.
This paper aims to understand the delivery of crime prevention through environmental design (CPTED) across Europe – from European-wide procedures through national schemes to effective local strategies.
The findings come from a review of published literature and reports, case studies and site visits conducted primarily during COST Action TU1203 (2013-2016).
The contribution is focussed on the question of which logic and which distinctive lines of development have shaped the discourse on urban crime prevention and will probably shape it in the future.
Comparing the line of development in thinking about urban crime prevention: starting with the approaches of the rational choice theory and of architectural determinism that were integrated in the practical approach of crime prevention through environmental design (CPTED). Looking on the continuation in the recent past: aspects of social cohesion and disorganization in the neighbourhood – represented by the collective efficacy – were integrated with the traditional lines of argumentation. Continuing to the present, the actor network theory opens up advanced perspectives of the integration and development of urban crime prevention.
I have always been interested in folk music, from being introduced to Welsh folk songs at school, and then through attendances at folk clubs in my teens, to much more recently when I ran a folk music club in my local town before I emigrated to Corfu in 2013. Around 15 years ago, at a folk festival in the South West of England, I first encountered the duo “Show of Hands”, although Steve Knightley and Phil Beer had been performing together as Show of Hands since the mid-1980s, and have performed as a trio with Miranda Sykes on and off since 2004. Show of Hands performs and records a mix of traditional and original songs. Apart from the sheer exuberance of the performers, what really struck me about their music was the inextricable link between their songs and the places about which the lyrics related. Indeed, the band’s own Facebook page stresses that “being rooted in Devon and the West Country … is part of the very fabric of this band and our material is closely entwined with its social history and geography”. Continue reading “Representations of Place in Music”→
Dr Heather Skinner* has undertaken research into “Business Tourists’ Perceptions of Nation Brands and Capital City Brands: A comparison between Dublin / Republic of Ireland, and Cardiff / Wales”. Her research paper is soon to be published in the Journal of Marketing Management (JMM).
Following up from our first blog entry on the normalisation of autonomous areas within urban centres, we embarked on a two week research trip in Slovenia and Denmark visiting the places in question, appreciating the communities that live and work in them, and engaging in fruitful discussions with them, as well as with the areas’ other stakeholders such as city representatives.
This blog entry is dedicated to the area of Metelkova Mesto, the semi-squatted cultural neighbourhood of Ljubljana, Slovenia, and the attempts of the municipality, as well as the state of Slovenia to “broaden” the cultural zone surrounding the urban squat and create a cultural space where all stakeholders can meet and contribute to the place’s brand: apart from the autonomous squatted buildings, the city of Ljubljana operates the Museum of Contemporary Art, whereas the state of Slovenia has also founded the Ethnographic museum in the same quarter. From state, to municipal, to autonomous level, the broader cultural zone of Metelkova Mesto creates the impression of a place dedicated to the promotion of arts and culture, a valuable asset to the city and to the country itself.