Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group

 

by Dr. Heather Skinner

Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers want from place marketing and branding papers;
  • Setting out the research agenda for the SIG.

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Best paper award at the Academy of Marketing

AM2016 presentationby Dr Heather Skinner

The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing”