What can culture and the arts do for a place? 

by Gareth Roberts

As our members will know, at IPM we spend much of our time conducting research into how we can make better places. Much of this work focuses on the high street, and whilst our towns and cities are clearly operating in a challenging environment, we are always keen to point out that this challenge does not signal their demise. Rather, it is reflective of a shift in how we use them, with retail no longer the critical fulcrum it once was, and it is down to place managers to develop the means of capitalising on this change in demand.

As this realisation sets in, towns and cities are increasingly looking for ways to complement their retail offer, encouraging visitors through other means. One way this is being done is through the development of a cultural offering. This is nothing new – planners and policy makers began to espouse the development of cultural activity in the early 1990s as a means of revitalising cities in the process of de-industrialisation[i], encouraging the rise of the ‘experience economy’[ii]. As a result, culture has, over time, become an increasingly common means of consuming a city[iii]. Continue reading “What can culture and the arts do for a place? “