This month our new Innovate project started. The project will bring big data to town and city centre decision makers, enabling them to optimise footfall whilst also improving the experience of centre users. The first stage of the project (running from now until Spring 2017) is very research focused. Because we have over 9 years of hourly footfall data, courtesy of the project lead Springboard, the research team at the Institute of Place Management (Manchester Metropolitan University) and the University of Cardiff can really start to work out how and why town and city centres perform as they do. Our findings will then be incorporated into a place management information system and a serious of dashboard products, built by our technology partners MyKnowledgeMap.
[If you are interested in taking part in this research then please email Dr Costas Theodoridis for more details.]
Everyday, place managers make numerous decisions of micro and macro level importance. From deciding the optimum time for street cleaning to developing local economic strategy, the job of ensuring a town centre thrives in such a complex environment is a very complicated one.
In a new study, funded by Manchester Metropolitan University and supported by the Institute of Place Management, Dr Costas Theodoridisand Dr Oliver Kayas aim to understand how place managers make decisions by exploring the process and the content of their decision-making. They will explore what data place managers use to inform their decisions and how they transform that data into knowledge that can become intellectual capital for their town centres. In doing so, they will also investigate the analytical skills place managers possess and identify any areas that need supporting, across the sector as a whole.
Finally, the study will identify opportunities for partnership and collaboration between place managers (as data end-users), industry and public sector (as data providers).
Absolute confidentiality is guaranteed – but your participation will help improve town-centre decision making and ensure more evidence is available to support you in the future.
If you are interested in taking part in this research then please email Dr Costas Theodoridis for more details.
Our ‘Bringing Big Data to Small Users‘ project is funded by Innovate UK, the UK Goverment’s innovation agency,to improve the customer experience of town centres and traditional retail areas, such as high streets and markets. The project will do this by bringing new research and insight directly to key stakeholders in locations – such as retailers and other businesses, property owners, local councils and place managers. The project is led by retail data specialists Springboard, who are the sector leaders in collecting footfall data in retail and other locations.