The future of Christmas shopping

By Aleem Yousaf (Oxford Street) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
By Prof Cathy Parker and Prof Simon Quin

Figures released earlier this month show that Christmas shopping did not bring the gift of high street renewal to towns and cities around the UK. According to the Springboard Index[i], the benchmark for UK footfall, fewer people visited the high street, compared to the same period last year.

Shopping Week Change in footfall 2017/2016 (High Streets)
Week 49 -2%
Week 50 -10.1%
Week 51 -1.2%
Week 52 -4.7%

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