The 39 steps – to understanding High Street performance – Part 1

Infographic-website_900x900This month our new Innovate project started. The project will bring big data to town and city centre decision makers, enabling them to optimise footfall whilst also improving the experience of centre users. The first stage of the project (running from now until Spring 2017) is very research focused.  Because we have over 9 years of hourly footfall data, courtesy of the project lead Springboard, the research team at the Institute of Place Management (Manchester Metropolitan University) and the University of Cardiff can really start to work out how and why town and city centres perform as they do.  Our findings will then be incorporated into a place management information system and a serious of dashboard products, built by our technology partners MyKnowledgeMap.

These new products will support decision making in towns and cities, by making important data more readily available and more easily accessible to the wide range of stakeholders who need to collaborate to build strong centres. Continue reading “The 39 steps – to understanding High Street performance – Part 1”

Footfall signatures research wins best paper prize

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Nikos Ntounis shows off our best paper prize at this year’s AM conference

by Prof Cathy Parker

Our new £1m Innovate high street and retail project may have just started, but the research underpinning our successful bid for the£1m ‘bringing big data to small users’ project has been awarded a ‘best in track’ prize for retail at this year’s Academy of Marketing Conference, held at Newcastle Business School.

The research identified new footfall signatures and town types the team had found in their preliminary analysis of footfall data, provided by Springboard, who are leading the new project.  The findings were presented in a competitive paper “Radical Marketing and the UK High Street: Towards a New Typology of Towns” authored by Cathy Parker, Nikos Ntounis, Simon Quin and Ed Dargan. Continue reading “Footfall signatures research wins best paper prize”

Multifunctional Centres: a sustainable role for town and city centres

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By Rept0n1x – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=7475787

by Dr Steve Millington, Nikos Ntounis, Prof Cathy Parker and Simon Quin

Executive summary [You can download the full report from the IPM site]

Whilst omni-channel retailing and the digital high street may be two of the latest talking points in the retail property industry, our towns and city centres have always been shape by a series of technological, social and political revolutions. The purpose of this report is to examine how, after many years of mono-functionality focused upon retailing, our centres are experiencing something of a renaissance, and remerging as multi-functional ones, supporting leisure and recreation, employment, tourism, heritage, culture, housing, employment, education, health and wellbeing, as well as retail. Continue reading “Multifunctional Centres: a sustainable role for town and city centres”

Markets Matter: Reviewing the evidence & detecting the market effect

 

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Executive Summary

At the request of the National Association of British Market Authorities and, as part of the High Street UK2020 project, we have conducted a comprehensive review of the published evidence demonstrating, unequivocally, that markets contribute to the economic, social and political health of towns and cities. We have also conducted analyses of large footfall datasets, provided by Springboard, to show that markets add to the vitality of specific centres. Finally, we show how markets act as important catalysts for change in town and city centres. These are the 25 most important reasons why markets matter, identified in this report.

[You can download the full report from the IPM site]

Continue reading “Markets Matter: Reviewing the evidence & detecting the market effect”

IPM Study Trip to Berlin 2nd – 4th June, 2016

Berlin_Museumsinsel_Fernsehturm-2-This 3-day accredited educational trip to Berlin is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre management, local initiatives, local tourism etc.).

[You can find out more about courses at the IPM by visiting the IPM website.]

The Study Tour will be hosted by Dr Ares Kalandides, Professor Cathy Parker and Simon Quin. It takes place in cooperation with New York University, Berlin (NYU Berlin).

For more information please contact Ares Kalandides: ares@placemanagement.org

Expected outcomes

Continue reading “IPM Study Trip to Berlin 2nd – 4th June, 2016”

The High Street and technology: Friend or foe?

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by Prof. Cathy Parker
The Internet is a transformative technology. It is changing retailing. At IPM we have been lucky enough to have access to Springboard’s historical footfall data. We have analysed over half a billion shopper movements, and the overall picture is that town centres and traditional retail areas like High Streets are in decline.

Continue reading “The High Street and technology: Friend or foe?”