Reflections from the 4th Corfu Symposium, Part II: Authenticity & Place

by Heather Skinner

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

What constitutes an ‘authentic’ place? How do we define ‘authenticity’? What does this mean for the way we manage and market places? Some of these questions were raised in the following papers presented at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

Gillian Rodríguez from the University of Central Lancashire, UK, was awarded the prize for Best Paper at the Symposium for her paper “The Local Consumers’ Gaze Interpreted as Regional Food Brand Essence”. Her research concerned creating effective regional food brands characterised by branding actions which do not have the food product details at their core.

Continue reading “Reflections from the 4th Corfu Symposium, Part II: Authenticity & Place”

Reflections on the 4th Corfu Symposium on Managing & Marketing Places

Corfu Symposium Institute of Place Management Ares Kalandides
Photographer: Ian Southerin – Location Photography

By Heather Skinner*

The 4th Corfu Symposium on Managing & Marketing Places took place 24-27 April 2017 at the Mayor Mon Repos Palace Art Hotel. The Institute of Place Management (IPM) now organises the Symposium, and has once again provided formal accreditation for the event. The Symposium focuses on both theory and practice, on both knowledge production and its impact, and this is unusual at academic events. The IPM’s links with the Journal of Place Management and Development (JPMD) with its focus on communicating with academics, practitioners, policy makers and local government, is also a driving factor behind the balance between academic and practitioner input into this event, and a special issue of the JPMD (Volume 10 Number 2) has been devoted to a selection of papers from our past events related to the Special Issue theme of Responsible Tourism and Place Making.

Continue reading “Reflections on the 4th Corfu Symposium on Managing & Marketing Places”