Fabiana is an associate member of the IPM. Her career started in business communication twenty-two years ago. She is third generation from a family of mixed-European immigrants, (Italian, Portuguese, Dutch) who settled in Brazil around 1880. This diverse ancestry made her pay attention to countries’ distinctiveness since her childhood. As a Brazilian living in the United States of America in 1990, she realized that each country is known through particular images, associations and stereotypes. After working in corporate environments until 2009 (strategy, marketing communications, branding, public relations), she embraced the challenge of becoming a researcher in 2010 and completed a Master’s degree in business on the topic of ‘country brands’. This year, Fabiana is finalizing her PhD in Business in the UK. Continue reading “Meet the IPM: Interview with Fabiana Gondim Mariutti”
Marta Hereźniak is associate member of the Institute of Place Management and Adjunct Professor at the University of Lodz, Poland. She is the author of the first in Poland doctoral dissertation and the first book about nation branding, expert of Polish Chamber of Commerce and the Institute of Polish Brand. She is a consultant in brand-related projects for companies, public institutions (Ministry of Foreign Affairs, Ministry of Regional Development etc.) and local governments and a member of Brand for Poland project. She is a leading consultant in the project on Kazakhstan country brand and Co-author of European Funds Brand strategy in Poland. Her research interests include place brand identity development; measurement of place branding effectiveness, stakeholder engagement in place branding, place of origin branding.