by Prof Cathy Parker
Our new £1m Innovate high street and retail project may have just started, but the research underpinning our successful bid for the£1m ‘bringing big data to small users’ project has been awarded a ‘best in track’ prize for retail at this year’s Academy of Marketing Conference, held at Newcastle Business School.
The research identified new footfall signatures and town types the team had found in their preliminary analysis of footfall data, provided by Springboard, who are leading the new project. The findings were presented in a competitive paper “Radical Marketing and the UK High Street: Towards a New Typology of Towns” authored by Cathy Parker, Nikos Ntounis, Simon Quin and Ed Dargan. Continue reading “Footfall signatures research wins best paper prize”