by Dr. Heather Skinner
Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:
- Interdisciplinarity in place marketing and branding research;
- Understanding what editors and reviewers want from place marketing and branding papers;
- Setting out the research agenda for the SIG.
Continue reading “Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group”
by Steve Millington*
This presentation analyses the relationship between football stadia and place. It provides an overview of football related research by IPM members, including Tim Edensor, Dominic Medway and Cathy Parker, work that has primarily focused on Manchester City Football Club. This encompasses both theoretical and applied research, and draws on both quantitative and qualitative methods, combing participant observation, netnographies, focus groups and latterly “big data analysis” utilising Springboard’s footfall counts from the #BDSU project. Continue reading “The football stadium and place making: a case study of Manchester City”
Prof Cathy Parker reports on the Institute of Place Management (Manchester Metropolitan University) visit to the National Research University Higher School of Economics (Moscow and St Petersburg).
One of the main aims of the Institute of Place Management is to develop an international community of academics, practitioners and policy makers that are interested in making, maintaining and marketing better places.
In the spirit of international collaboration, Fellow of the Institute of Place Management, Professor Kirill Rozhkov invited Professors Dominic Medway and Cathy Parker, Directors of the Institute of Place Management at Manchester Metropolitan University, to visit his institution, the Higher School of Economics, at both the St Petersburg and Moscow campuses. The main aim of the visit was to consider examples of place management practices from inside and outside Russia and examine the potential for mutual learning on both sides. The considerable political and economic changes cities and towns within the Russian Federation have experienced make it a rich source of insight into the principles and practices of place management and development.
In Moscow, Kirill had organised a Masterclass on Place Management Practices in Russia, with Russian experts presenting their experiences. This was a real insight into how cities, towns and districts are managed, developed and marketed, and was well attended by over 60 delegates. Continue reading “The Institute of Place Management goes to Russia”
With the UK moving fast towards the referendum to stay in or leave the EU, we at the Institute of Place Management decided to join our voices with others. As the campaign is becoming increasingly irrational what we can only offer here are our own personal views.
‘The IPM believes Britain remaining in Europe is in the interests of all European places, and their management and development. Here is what the IPM Directors have to say on the matter, all of whom have extensive experience of working with place management practitioners.’ Prof Dominic Medway
Continue reading “Why the IPM directors are voting to stay in the EU”
IPM research seminars are regular events, where members meet to exchange information on their current research. Below you can find short summaries of the projects presented during the IPM research seminar on 18th May 2016. If you want to know more about the research undertaken by IPM members simply contact us at firstname.lastname@example.org or visit our research pages:
Continue reading “3rd IPM Research Seminar on 18th May, 2016”
Professor Dominic Medway is an international authority on place marketing and management based with the Institute of Place Management at Manchester Metropolitan University, and Academic Editor of the Journal of Place Management and Development.
His recent research has addressed issues such as stakeholder interaction in urban place partnerships, how litter affects people’s perceptions of space, and the potential role of smell in the marketing of places. You can follow his developments on twitter @dominic_medway, and read about his latest research on the IPM website at: http://www.placemanagement.org/latest-publications/
Continue reading “Meet the IPM: Interview with Prof Dominic Medway”