Footfall signatures research wins best paper prize

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Nikos Ntounis shows off our best paper prize at this year’s AM conference

by Prof Cathy Parker

Our new £1m Innovate high street and retail project may have just started, but the research underpinning our successful bid for the£1m ‘bringing big data to small users’ project has been awarded a ‘best in track’ prize for retail at this year’s Academy of Marketing Conference, held at Newcastle Business School.

The research identified new footfall signatures and town types the team had found in their preliminary analysis of footfall data, provided by Springboard, who are leading the new project.  The findings were presented in a competitive paper “Radical Marketing and the UK High Street: Towards a New Typology of Towns” authored by Cathy Parker, Nikos Ntounis, Simon Quin and Ed Dargan. Continue reading “Footfall signatures research wins best paper prize”

3rd IPM Research Seminar on 18th May, 2016

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IPM research seminars are regular events, where members meet to exchange information on their current research.  Below you can find short summaries of the projects presented during the IPM research seminar on 18th May 2016. If you want to know more about the research undertaken by IPM members simply contact us at info@placemanagement.org or visit our research pages:

Chris Stone: “Tourist Taxes & Sustainability in Place Management”

Continue reading “3rd IPM Research Seminar on 18th May, 2016”

Can bad data be good data? Reflections upon the Consumer Data Research Council Partner Forum

Image from https://www.cdrc.ac.uk/wp-content/uploads/2015/04/sustainability121714.jpg
Image from https://www.cdrc.ac.uk/wp-content/uploads/2015/04/sustainability121714.jpg

by Ed Dargan*

The Consumer Data Research Council (CDRC) (established by the ESRC) held the CDRC Data Partner Forum on the 6th May at the Saïd Business School, University of Oxford. The key aim of the CDRC is to help organisations maximise the potential of innovation by opening up their data to trusted researchers so that they can provide solutions that drive economic growth and improve our society. During the day, the presentations were based around three themes of missing data, data sources and research design. Continue reading “Can bad data be good data? Reflections upon the Consumer Data Research Council Partner Forum”