by Dr Heather Skinner*
2nd Conference of the International Place Branding Association
5-9th December 2017
Marriott Hotel, Swansea, UK
Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.
For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.