Caio Esteves, a fellow of the Institute of Place Management, is an architect by training and a specialist in branding. He began his career as a brand manager in the furniture industry, where he stayed for four years before establishing his own agency in 2006. In 2015 he founded the first company that specializes in Place Branding in Brazil, Places for us, the company that currently runs the first Brazilian start-up certified with the social impact seal BCORP (pending). Beside the practice of Place Branding, he divides his activities between lectures and lessons about Branding/Place Branding, coordinating the first MBA place branding in the country as well as writing a book on the subject, which launched this month. Continue reading “Meet the IPM: Interview with Caio Esteves”
The Place Management and Leadership programme at Manchester Metropolitan University is a part-time taught course that is predominantly for existing practitioners in the place management sector. Place management encompasses a range of professions internationally, including town and city centre management, market management, Downtown and Mainstreet management, destination management and marketing, Business Improvement District management and city marketing and branding. It may also involve civic and and community organisations, or even individuals who share a passion for local places, and who wish to make their communities more sustainable and liveable.
The aim of the qualification is to develop confident, highly reflective and respected place managers, capable of strategic thinking and transformative but inclusive place management.
Place management is an open and dynamic process, embracing new approaches to place change such as the Transition Town movement. For this reason, the course is also suitable for local politicians and local community members leading or contributing to place initiatives. Continue reading “IPM Executive Education: Entry now available for Place Management and Leadership 2016”