Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group

 

by Dr. Heather Skinner

Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers want from place marketing and branding papers;
  • Setting out the research agenda for the SIG.

Continue reading “Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group”

Why place managers should know about pop-up retailing

Nemona pop-upby Prof Gary Warnaby

‘Pop-up’ is an increasingly important aspect of current retail activity, and indeed, it has been argued that the boundaries between pop-up and the more traditional retailing found in fixed store formats is becoming increasingly blurred. Whilst it can essentially be defined in terms of its temporary and ephemeral nature, pop-up retailing can also provide a very effective experiential in-store environment facilitating consumer-brand engagement, and also promote a brand or product line, to create a ‘buzz’ (all of which, it is hoped, conveys a sense of urgency to stimulate consumers’ behaviour). Indeed, the use of pop-up can be motivated by marketing communication imperatives as much as by actually making sales – although, of course, pop-up shops (although not necessarily termed as such) have long been used for selling goods where demand is very seasonal (e.g. Halloween, Christmas), making the occupation of permanent premises uneconomic. Continue reading “Why place managers should know about pop-up retailing”

Our academic books of 2017

by Prof Gary Warnaby and Prof Ares Kalandides*

The year that just ended was full of new and exciting academic publications, saw the reprint of some old classics, but was also the time for us to simply go through the books that had been piling on our desks for a while. Here are our top 10 reads of 2017: 


Prof Gary Warnaby

“This year, I’ve been really interested in some of the temporal issues related to the use of urban space, so for me the two books published this year that I’ve been going back to again and again are: Continue reading “Our academic books of 2017”

The experts are dead: Long live the experts.

Journal of Place Management and Development

by Dominic Medway and Cathy Parker

Journal of Place Management and Development, Issue 9.3: Editorial

On June 24th this year Dominic Medway wrote on his Twitter feed: “@PlaceManagement Places are ultimately made, unmade, defined and redefined by people before institutions. We’ve seen that today”. This was of course referring to the result of the so-called ‘Brexit’ referendum on whether the United Kingdom should leave the EU. The pollsters and the City of London seemed reasonably confident that the outcome of the vote, on June 23rd 2016, would be to ‘remain’, but it seemed both these institutional bodies hugely underestimated the power of the voters to exercise their democratic right to chart an alternative future. Continue reading “The experts are dead: Long live the experts.”

IPM response to draft World Towns Agreement

shrewsbury-pound-hillFollowing the publication of the draft World Towns Agreement for discussion and adoption at the World Towns Leadership Summit on 15th & 16th June in Edinburgh, Professor Gary Warnaby FIPM (Institute of Place Management and University of Manchester) and Professor Cathy Parker SFIPM (Institute of Place Management and Manchester Metropolitan University) have published a response on behalf of the Institute.  Continue reading “IPM response to draft World Towns Agreement”

3rd IPM Research Seminar on 18th May, 2016

panorama

IPM research seminars are regular events, where members meet to exchange information on their current research.  Below you can find short summaries of the projects presented during the IPM research seminar on 18th May 2016. If you want to know more about the research undertaken by IPM members simply contact us at info@placemanagement.org or visit our research pages:

Chris Stone: “Tourist Taxes & Sustainability in Place Management”

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Meet the IPM: Interview with Prof Gary Warnaby

Prof Gary Warnaby
Prof Gary Warnaby

Gary Warnaby graduated in history from the University of Newcastle in 1983. After completing postgraduate studies in marketing, he spent a few years in stores management with BHS plc in a variety of locations across the UK before settling down into higher education in 1991. Since then, he has worked at the Manchester Metropolitan University Business School, the universities of Salford and Liverpool, and is currently Professor of Marketing in the School of Materials at The University of Manchester (although he is returning to MMU Business School in August 2016).

His research interests focus on retailing and the marketing of places, with a particular emphasis on the urban context. He has published on these topics in a range of journals in both the business/management and geography disciplines. His teaching focuses on strategic aspects of retailing as well as more general marketing management.

Gary Warnaby is a fellow of the Institute of Place Management. Continue reading “Meet the IPM: Interview with Prof Gary Warnaby”