Gamification in tourism through geocaching

https://www.geocaching.com/play

Skinner, H., Sarpong, D., and White, G.R.T. (2018), ‘Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching’, Journal of Tourism Futures, 4(1), pp.93-104.

By Dr Heather Skinner

Have you heard of the location-based sport of ‘geocaching’? No, I hadn’t either until a chance conversation with a colleague at the University of Glamorgan back when I was working full-time in the UK. This led to a really interesting (if long) research journey that resulted in the publication of this paper in the Journal of Tourism Futures. But, like all good stories it must have a beginning, so if you’re sitting comfortably, I will begin. Continue reading “Gamification in tourism through geocaching”