Gamification in tourism through geocaching

https://www.geocaching.com/play

Skinner, H., Sarpong, D., and White, G.R.T. (2018), ‘Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching’, Journal of Tourism Futures, 4(1), pp.93-104.

By Dr Heather Skinner

Have you heard of the location-based sport of ‘geocaching’? No, I hadn’t either until a chance conversation with a colleague at the University of Glamorgan back when I was working full-time in the UK. This led to a really interesting (if long) research journey that resulted in the publication of this paper in the Journal of Tourism Futures. But, like all good stories it must have a beginning, so if you’re sitting comfortably, I will begin. Continue reading “Gamification in tourism through geocaching”

CONFERENCE REPORT – ICOT2018, KAVALA, GREECE 27-30 JUNE

By No machine-readable author provided. Marsyas assumed (based on copyright claims). – No machine-readable source provided. Own work assumed (based on copyright claims)., CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=47021

by Dr. Heather Skinner

The 8th International Conference on Tourism (ICOT), jointly organised by IATOUR, the Technological Educational Institute of East Macedonia and Thrace, the Municipality of Kavala, and Middlesex University in the UK, and sponsored by Δημωφέλεια (Dimofeleia) was held in the beautiful city of Kavala on the Greek mainland 27th – 30th June 2018.

The theme for ICOT2018 was Emerging Tourism Destinations: Working Towards Balanced Tourism Development. This resulted in a really varied and interesting conference programme with almost 60 papers presented in a number of tracks including: Serviceology of Hospitality & Tourism; Cultural & Heritage Tourism; Place Image & Various Stakeholder Perceptions; Special Interest Tourism; Current Issues in Tourism; Expenditure and Consumption in Tourism; Tourism Demand; Sustainability; Tourism Development & Planning; Hospitality & Marketing; New Business Models & Digital Disruption in the Tourism Industry; along with many tourism case studies. Continue reading “CONFERENCE REPORT – ICOT2018, KAVALA, GREECE 27-30 JUNE”

Reflections on the 5th Corfu Symposium on Managing & Marketing Places

By Heather Skinner,

The Corfu Symposium on Managing & Marketing Places is an annual event organised by the IPM and is dedicated to the theory and practice of place management and marketing. Unique among academic conferences, the Symposium offers scholars the opportunity to engage directly with place making, management and marketing issues as each year the event attracts place practitioners among our delegates and includes opportunities for all delegates to engage with local businesses, policy makers and other stakeholders.

The 5th Corfu Symposium on Managing & Marketing Places held 16th-19th April 2018 explored the utopian or dystopian visions associated with the place practices we study, promote or enact.

Continue reading “Reflections on the 5th Corfu Symposium on Managing & Marketing Places”

Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group

 

by Dr. Heather Skinner

Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers want from place marketing and branding papers;
  • Setting out the research agenda for the SIG.

Continue reading “Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group”

Conference Report: 2nd Conference of the International Place Branding Association

by Dr Heather Skinner*

Conference Report

2nd Conference of the International Place Branding Association

5-9th December 2017

Marriott Hotel, Swansea, UK

Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.

For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.

Continue reading “Conference Report: 2nd Conference of the International Place Branding Association”

Co-creation and Collaboration

Photograph: Ian Southerin – Location Photography

by Heather Skinner 

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

Co-creation and Collaboration, between those responsible for managing and marketing places and a place’s stakeholders, and also between different places, also arose in many discussions at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

The paper “Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation” presented by Maria Lichrou and co-authored with Lisa O’Malley and Maurice Patterson, all from the University of Limerick, also examined authenticity, but in relation to how authentic experience co-creation and engaging place marketing efforts could help capture diverse tourist roles and motivations. Continue reading “Co-creation and Collaboration”

Reflections from the 4th Corfu Symposium, Part II: Authenticity & Place

by Heather Skinner

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

What constitutes an ‘authentic’ place? How do we define ‘authenticity’? What does this mean for the way we manage and market places? Some of these questions were raised in the following papers presented at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

Gillian Rodríguez from the University of Central Lancashire, UK, was awarded the prize for Best Paper at the Symposium for her paper “The Local Consumers’ Gaze Interpreted as Regional Food Brand Essence”. Her research concerned creating effective regional food brands characterised by branding actions which do not have the food product details at their core.

Continue reading “Reflections from the 4th Corfu Symposium, Part II: Authenticity & Place”

Reflections on the 4th Corfu Symposium on Managing & Marketing Places

Corfu Symposium Institute of Place Management Ares Kalandides
Photographer: Ian Southerin – Location Photography

By Heather Skinner*

The 4th Corfu Symposium on Managing & Marketing Places took place 24-27 April 2017 at the Mayor Mon Repos Palace Art Hotel. The Institute of Place Management (IPM) now organises the Symposium, and has once again provided formal accreditation for the event. The Symposium focuses on both theory and practice, on both knowledge production and its impact, and this is unusual at academic events. The IPM’s links with the Journal of Place Management and Development (JPMD) with its focus on communicating with academics, practitioners, policy makers and local government, is also a driving factor behind the balance between academic and practitioner input into this event, and a special issue of the JPMD (Volume 10 Number 2) has been devoted to a selection of papers from our past events related to the Special Issue theme of Responsible Tourism and Place Making.

Continue reading “Reflections on the 4th Corfu Symposium on Managing & Marketing Places”

Developing capacity and capability in rural Albania

Dr Heather Skinner, Chair of the IPM’s Responsible Tourism SIG, has recently returned from 2 weeks teaching in Albania. Heather is one of a number of international academics that contribute to delivering the formal classroom based theory sessions for the BA Business and Economics at the Faculty of Business and Technology at Nehemiah Gateway University in rural Buçimas, a small town in the Pogradec Municipality in the Korçë region of Albania, located around 130 km from the nation’s capital, Tiranë.


by Heather Skinner

Albania, like many former communist countries across the European continent, has found that it is not always easy to overturn the impact of centralization to both education and to the economy, or to turn around educational concepts that have been ingrained over many years of a communist regime.

“Regional development becomes critical for a country where almost 60% of its population live in rural areas, where almost half are engaged in only small-scale subsistence based agricultural activities.”

This makes it difficult for the nation to reap the economic benefits of the creation of a growing liberalized free-market economy, particularly underpinned by forward looking entrepreneurial business and management programmes within an adaptive and supportive HE infrastructure. Continue reading “Developing capacity and capability in rural Albania”

Representations of Place in Music

Steve Knightly

by Dr Heather Skinner

I have always been interested in folk music, from being introduced to Welsh folk songs at school, and then through attendances at folk clubs in my teens, to much more recently when I ran a folk music club in my local town before I emigrated to Corfu in 2013. Around 15 years ago, at a folk festival in the South West of England, I first encountered the duo “Show of Hands”, although Steve Knightley and Phil Beer had been performing together as Show of Hands since the mid-1980s, and have performed as a trio with Miranda Sykes on and off since 2004. Show of Hands performs and records a mix of traditional and original songs. Apart from the sheer exuberance of the performers, what really struck me about their music was the inextricable link between their songs and the places about which the lyrics related. Indeed, the band’s own Facebook page stresses that “being rooted in Devon and the West Country … is part of the very fabric of this band and our material is closely entwined with its social history and geography”. Continue reading “Representations of Place in Music”