Day 4, the final day of our 3rd Corfu Symposium on Managing & Marketing Places saw a very eclectic mix of research, but all on the topics of Place, Image and Identity. Dr Julia Fallon presented research into how to gather and use the stories of the many users of Britain’ canal networks; Dr Heather Skinner, Chair of the Symposium, presented the findings of her research into business tourists’ perceptions of conference destinations; Professor Eli Avraham informed delegates of the ways special events can be used to alter destination images. After lunch, Dr Amos S. Ron talked to delegates about the way travel itineraries, a rather underexplored source of travel writing, can provide insights into the way destinations are perceived by various organising groups; Dr Guenther Botschen, who had spent the previous afternoon in Arillas, presented delegates with the theoretical underpinnings of a really practical brand-driven identity exercise that can aid both the design and the development of places. Our final paper was presented by Professor Cathy Parker, on the topics of fridge magnets, a rather ubiquitous souvenir, and what a semiotic analysis of these can tell us about the way place images are chosen, promoted and consumed. Continue reading “Place, Image and Identity – from UK canals to fridge magnets”→
A very thought-provoking session took place on Day 3 of the 3rd Corfu Symposium on Managing & Marketing Places. This session focused on the way we present heritage sites to visitors. The first paper, Presented by Professor Audrey Gilmore focused on management of sites that managers prefer to describe as ‘sensitive’ rather than as sites of Dark Tourism. Our 2nd paper by Dr Timothy Jung focused on the way Heritage sites can integrate both Augmented and Virtual Reality pre and post visit to engage with and enhance the visitor experience. Continue reading “How to meet the challenges facing heritage sites”→
This forthcoming Special Issue will have a particular focus on papers presented at the 1st, 2nd and 3rd Corfu Symposium on Managing and Marketing Places that are relevant to topics on Responsible Tourism and Place Making.
The Institute of Place Management considers that ‘Responsible Tourism starts from the assumption that the place, and its natural and cultural heritage, has value for local people and the visitors. The aspiration is for forms of tourism which can best be characterised by the language of host and guest, where the relationships between locals and tourists, between visitors and visited, embody respect, accountably, transparently and responsibility’, thus, while ‘tourists and day visitors are important stakeholders in the places they visit … their interests, and that of the tourism industry, need to be addressed in a balanced way with those of the residents whose place it is’. Continue reading “CALL FOR PAPERS: Special Issue on “RESPONSIBLE TOURISM AND PLACE MAKING””→
The 3rd Corfu Symposium on Managing & Marketing Places heard presentations from 36 authors, with delegates representing 28 institutions from 15 countries across Europe, the USA, the Middle East and the Far East.
Find out what our keynote speakers from the 3rd Corfu Symposium on Managing and Marketing Places think.
On day 1 of the Symposium, Nikolaos-Foivos Kaloudis presented some of the work undertaken by the Tourism Scientific Society of Corfu into how we can develop alternative forms of tourism in Corfu and Paxoi