Figures released earlier this month show that Christmas shopping did not bring the gift of high street renewal to towns and cities around the UK. According to the Springboard Index[i], the benchmark for UK footfall, fewer people visited the high street, compared to the same period last year.
Jean Ball MIPM was City Centre Manager in Stoke-on-Trent back in 2007 when she was amongst the first coterie to qualify for Membership of the IPM. After an early career in retail Jean got involved in the arts and events industry delivering a diverse array of conferences, exhibitions, performances and spectacles in places ranging from a converted barn in rural Cheshire to Madison Square Gardens in New York. More recently, after over ten years in operational town and city centre management, Jean now works across the UK supporting places, people and organisations to achieve their potential. Continue reading “Meet the IPM: Interview with Jean Ball”→
This month our new Innovate project started. The project will bring big data to town and city centre decision makers, enabling them to optimise footfall whilst also improving the experience of centre users. The first stage of the project (running from now until Spring 2017) is very research focused. Because we have over 9 years of hourly footfall data, courtesy of the project lead Springboard, the research team at the Institute of Place Management (Manchester Metropolitan University) and the University of Cardiff can really start to work out how and why town and city centres perform as they do. Our findings will then be incorporated into a place management information system and a serious of dashboard products, built by our technology partners MyKnowledgeMap.
On the 4th July 2016 I was invited to take part in the inaugural Oxfordshire High Streets Conference. I am saying inaugural as the delegates found the day very useful so we hope there will be another one! As a place management scholar, there is nothing better than sharing place insight and debating its relevance, in a local context. As a researcher, I get to know a lot about problems and I get to know my data intimately. But, my work tends to be read by academics and other people who also focus on the data/problem side of things. This means I don’t always connect with the people who want to put our research findings into practice. To get the opportunity to present our research on footfall signatures at the event was especially rewarding. Having the chance to hear directly from representatives of towns that feel their centre’s profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful. I got a chance to take part in the important debate about what this change means ‘on the ground’, in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community. Continue reading “Working together for stronger towns”→
Also presenting the future of transport for Harrogate was Cllr Don Mackenzie, North Yorkshire County Council and Cllr Rebecca Burnett, Harrogate Borough Council, provided an update on the Harrogate town centre strategy & masterplan.
With more retail sales moving on-line and out-of-town then traditional catchment areas or numbers may need updating. In fact, in HSUK2020, Millington, Ntounis, Parker and Quin (2015) found that local resident population was a better predictor of footfall in smaller locations than catchment statistics. We like footfall as a measure as it concentrates on actual attractiveness (the number of people a retail centre actually attracts) rather than ‘potential’ attractiveness (catchment).
We will develop an improvement on existing methods of identifying catchment by providing a new method of predicting footfall (consisting, initially, of those components identified in HSUK2020, i.e., geographical location, location of nearest stronger centre, resident population, employment, tourism and vacancy rates). Continue reading “Can we provide more accurate predictors of footfall than catchment alone?”→
Bad weather can impact on footfall, especially in traditional open retail centres like the High Street. During traditional peaks like Easter, bad weather can reduce footfall by around 5% according to Springboard who collect footfall data in retail centres across the UK. But good weather doesn’t impact as positively on retail footfall as consumers often find other things to do when the sun shines – like visiting the seaside, parks and other attractions. Continue reading “How does weather impact upon footfall?”→