Tag: Journal of Marketing Management

Attracting MICE: Business Tourists’ Perceptions of Destinations

Business tourists and MICE
By SwissTech Convention Center, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=48342060

Dr Heather Skinner* has undertaken research into “Business Tourists’ Perceptions of Nation Brands and Capital City Brands: A comparison between Dublin / Republic of Ireland, and Cardiff / Wales”. Her research paper is soon to be published in the Journal of Marketing Management (JMM).

MICE is the acronym used for the highly lucrative Meetings, Incentives, Conferences/Conventions and Events/Exhibitions market, and is often used to describe various forms of business tourism. The International Congress and Convention Association (ICCA) is the industry body for the global meetings industry, using a definition of business tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality’.

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Best paper award at the Academy of Marketing

AM2016 presentationby Dr Heather Skinner

The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing” →