by Dr. Heather Skinner
Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:
- Interdisciplinarity in place marketing and branding research;
- Understanding what editors and reviewers want from place marketing and branding papers;
- Setting out the research agenda for the SIG.