Recently I gave a public lecture as part of the DARWIN SHREWSBURY Festival, celebrating Charles Darwin, the author of On the Origin of Species, in which he introduced the theory of natural selection, whereby populations evolve over the course of generations. Published in 1859, this book, considered to be a foundation of evolutionary biology, has been voted the most influential academic book in history.
So what is the connection to the town of Shrewsbury, the county town of Shropshire, in western England? Shrewsbury was Darwin’s birthplace, and he spent his formative years there. The DARWIN SHREWSBURY Festival (see http://www.originalshrewsbury.co.uk/darwin-shrewsbury-festival ) is a two and a half week programme of events celebrating the town’s link to Darwin, aimed at ‘celebrating Shrewsbury as the origin of independent thinking’. Shamelessly drawing on as many analogies from Darwin’s work as I could manage, my lecture was on ‘The Evolution of Place Branding’. Humour aside, the fact that this festival was taking place raises some very interesting questions about how places can use associations with their famous sons and daughters for the purposes of marketing and branding. Continue reading “DARWIN SHREWSBURY – Personality Association and Place Branding”→
Mihalis Kavaratzis is Associate Professor of Marketing at the School of Business, University of Leicester, UK. He holds a PhD on city marketing from the University of Groningen, Netherlands and has taught marketing and tourism related courses in the Netherlands, Hungary and the UK. His research focuses on the theory and application of place marketing, place branding and tourism destination marketing. Mihalis also acts as an adviser and delivers workshops for local authorities on Place Marketing and Place Branding. He has published extensively on those topics including the co-edited volumes ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou, 2017). Mihalis is a Senior Fellow of the Institute of Place Management. Continue reading “Meet the IPM: Interview with Mihalis Kavaratzis”→
On June 24th this year Dominic Medway wrote on his Twitter feed: “@PlaceManagement Places are ultimately made, unmade, defined and redefined by people before institutions. We’ve seen that today”. This was of course referring to the result of the so-called ‘Brexit’ referendum on whether the United Kingdom should leave the EU. The pollsters and the City of London seemed reasonably confident that the outcome of the vote, on June 23rd 2016, would be to ‘remain’, but it seemed both these institutional bodies hugely underestimated the power of the voters to exercise their democratic right to chart an alternative future. Continue reading “The experts are dead: Long live the experts.”→
Fabiana is an associate member of the IPM. Her career started in business communication twenty-two years ago. She is third generation from a family of mixed-European immigrants, (Italian, Portuguese, Dutch) who settled in Brazil around 1880. This diverse ancestry made her pay attention to countries’ distinctiveness since her childhood. As a Brazilian living in the United States of America in 1990, she realized that each country is known through particular images, associations and stereotypes. After working in corporate environments until 2009 (strategy, marketing communications, branding, public relations), she embraced the challenge of becoming a researcher in 2010 and completed a Master’s degree in business on the topic of ‘country brands’. This year, Fabiana is finalizing her PhD in Business in the UK. Continue reading “Meet the IPM: Interview with Fabiana Gondim Mariutti”→
Prof Cathy Parker reports on the Institute of Place Management (Manchester Metropolitan University) visit to the National Research University Higher School of Economics (Moscow and St Petersburg).
One of the main aims of the Institute of Place Management is to develop an international community of academics, practitioners and policy makers that are interested in making, maintaining and marketing better places.
In the spirit of international collaboration, Fellow of the Institute of Place Management, Professor Kirill Rozhkov invited Professors Dominic Medway and Cathy Parker, Directors of the Institute of Place Management at Manchester Metropolitan University, to visit his institution, the Higher School of Economics, at both the St Petersburg and Moscow campuses. The main aim of the visit was to consider examples of place management practices from inside and outside Russia and examine the potential for mutual learning on both sides. The considerable political and economic changes cities and towns within the Russian Federation have experienced make it a rich source of insight into the principles and practices of place management and development.
In Moscow, Kirill had organised a Masterclass on Place Management Practices in Russia, with Russian experts presenting their experiences. This was a real insight into how cities, towns and districts are managed, developed and marketed, and was well attended by over 60 delegates. Continue reading “The Institute of Place Management goes to Russia”→
Marta Hereźniak is associate member of the Institute of Place Management and Adjunct Professor at the University of Lodz, Poland. She is the author of the first in Poland doctoral dissertation and the first book about nation branding, expert of Polish Chamber of Commerce and the Institute of Polish Brand. She is a consultant in brand-related projects for companies, public institutions (Ministry of Foreign Affairs, Ministry of Regional Development etc.) and local governments and a member of Brand for Poland project. She is a leading consultant in the project on Kazakhstan country brand and Co-author of European Funds Brand strategy in Poland. Her research interests include place brand identity development; measurement of place branding effectiveness, stakeholder engagement in place branding, place of origin branding. Continue reading “Meet the IPM: Interview with Marta Hereźniak”→
Caio Esteves, a fellow of the Institute of Place Management, is an architect by training and a specialist in branding. He began his career as a brand manager in the furniture industry, where he stayed for four years before establishing his own agency in 2006. In 2015 he founded the first company that specializes in Place Branding in Brazil, Places for us, the company that currently runs the first Brazilian start-up certified with the social impact seal BCORP (pending). Beside the practice of Place Branding, he divides his activities between lectures and lessons about Branding/Place Branding, coordinating the first MBA place branding in the country as well as writing a book on the subject, which launched this month. Continue reading “Meet the IPM: Interview with Caio Esteves”→
I feel like I am trapped in one of those dreams where my predicament is getting steadily worse; more and more zombies are chasing me, causing me to fall off bigger and bigger pavements whilst I gradually lose the ability to scream out for help. Only I am not asleep. This is no night terror, this is just my day-to-day lived experience in post-referendum Britain.
How exactly did I get here? Commentators have already used other bedtime metaphors. For example, Angela McGowan, Chief Economist of Dankse Bank thought we slept-walked into all this. Nevertheless, even the staunchest Remainer didn’t predict the political chaos that has ensued after the 24th June. That’s because I think Brexit is part of a wider phenomenon, one I am terming brandaganda, which may explain why so much that we used to believe in and trust is rapidly disintegrating. Continue reading “The rise of brandganda and why so much is no longer what we thought it was”→