by Jenny Kanellopoulou* & Nikos Ntounis**
“Squatting” in an urban context is more often than not associated with groups of people occupying a place in order to claim rights and liberties outside the realms of “mainstream” society. There is no doubt that the residents and occupiers of these places are operating outside the law, outside municipal or state regulation, and even outside the aesthetics prescribed by the “mainstream” they wish to avoid. What happens however, when the mainstream-disturbing squat acquires a “brand” of its own and moves beyond the borders of nuisance to become a well-known attraction? Continue reading “How squatted areas become ‘normalised’ city elements: place branding, place marketing, and the law”
This 3-day accredited educational trip to Berlin is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre management, local initiatives, local tourism etc.).