Places – not Destinations

Screenshot from an article in a mainstream UK newspaper

by Prof Ares Kalandides

Forest fires devastate large areas on the Mediterranean every year, some of them – such as the 2018 fire in Mati, Greece which cost 100 people their lives – with numerous casualties. These are places, built over decades or centuries, where people live the year round, with or without visitors. It is with growing horror that I read – year after year – media outlets referring to these places as “holiday islands” (or “Ferieninsel” in German). Admittedly, for many Brits and Germans, this is what most of these islands are, and the local population is just a folklore backdrop for their holiday spending. But, even if we see it just from the journalist’s viewpoint: what exactly would the article (s. screenshot above) miss in terms of information if its title were “Wildfires hit Greek island” omitting the attribute “holiday”? Continue reading “Places – not Destinations”

Back to school – with the Institute of Place Management

Business School, Manchester Metropolitan University

Free of charge: A one-day introduction to postgraduate study in place management and leadership -28th September, 2018

Working for a BID, as a Town Centre Manager, in some other form of place management or looking to go into this field? Do you want to further your knowledge about this complex and challenging role? Would you like to understand how place management is developing and ensure you can be most effective in your role? Why not join us for a one day introductory session that explores place reputation management, introduces the content of our post-graduate courses in Place Management and Leadership and develops your skills.

The Institute of Place Management at Manchester Metropolitan University offers a suite of postgraduate programmes to support place managers develop their strategic insight and leadership skills, to enable them to improve the places that they work in.

Continue reading “Back to school – with the Institute of Place Management”

Meet the IPM: Interview with Jean Ball

Jean Ball MIPM was City Centre Manager in Stoke-on-Trent back in 2007 when she was amongst the first coterie to qualify for Membership of the IPM. After an early career in retail Jean got involved in the arts and events industry delivering a diverse array of conferences, exhibitions, performances and spectacles in places ranging from a converted barn in rural Cheshire to Madison Square Gardens in New York. More recently, after over ten years in operational town and city centre management, Jean now works across the UK supporting places, people and organisations to achieve their potential. Continue reading “Meet the IPM: Interview with Jean Ball”

Town Centre Management in Roeselare West Flanders, Belgium

by Prof Simon Quin

Roeselare in West Flanders, Belgium, is a small city that is beginning to change rapidly. With a population of some 60,000, a catchment of around 200,000, and a reputation as a retail destination, Roeselare is typical of many locations across Europe that are having to address disruptive change in retail. In 2007, they adopted a plan that sought to achieve a balance between town centre and edge of centre retailing. A centre management team was set up in 2009 but it wasn’t until 2015 that the real challenges of retail change were addressed. Although retail vacancy remained moderate, at some 8.4% of the 400 units in the centre, there was a realisation that more radical things had to be done to maintain a sustainable retail offer. Continue reading “Town Centre Management in Roeselare West Flanders, Belgium”

The experts are dead: Long live the experts.

Journal of Place Management and Development

by Dominic Medway and Cathy Parker

Journal of Place Management and Development, Issue 9.3: Editorial

On June 24th this year Dominic Medway wrote on his Twitter feed: “@PlaceManagement Places are ultimately made, unmade, defined and redefined by people before institutions. We’ve seen that today”. This was of course referring to the result of the so-called ‘Brexit’ referendum on whether the United Kingdom should leave the EU. The pollsters and the City of London seemed reasonably confident that the outcome of the vote, on June 23rd 2016, would be to ‘remain’, but it seemed both these institutional bodies hugely underestimated the power of the voters to exercise their democratic right to chart an alternative future. Continue reading “The experts are dead: Long live the experts.”

Meet the IPM: Interview with Caio Esteves

caio estevesCaio Esteves, a fellow of the Institute of Place Management, is an architect by training and a specialist in branding. He began his career as a brand manager in the furniture industry, where he stayed for four years before establishing his own agency in 2006. In 2015 he founded the first company that specializes in Place Branding in Brazil, Places for us, the company that currently runs the first Brazilian start-up certified with the social impact seal BCORP (pending). Beside the practice of Place Branding, he divides his activities between lectures and lessons about Branding/Place Branding, coordinating the first MBA place branding in the country as well as writing a book on the subject, which launched this month. Continue reading “Meet the IPM: Interview with Caio Esteves”

The 39 steps – to understanding High Street performance – Part 2

Infographic-website_900x900by Prof Cathy Parker

In last week’s blog post I mentioned the 39 research questions of our new Innovate project. Here is some more detailed information about them:

RQ1: Are the distinct town types (comparison, specialty, convenience/community) recognisable in a bigger data set?

Preliminary research strongly indicates the existence of distinct footfall signatures. But these were originally identified in our pilot data set of 50 towns, using footfall data that ended in 2014.  Now we have more towns and data spanning 2006-2016 can we find additional evidence of the town types we originally identified? If so we will conclude the typology is robust – in other words it is generalisable to a bigger sample. Continue reading “The 39 steps – to understanding High Street performance – Part 2”

The 39 steps – to understanding High Street performance – Part 1

Infographic-website_900x900This month our new Innovate project started. The project will bring big data to town and city centre decision makers, enabling them to optimise footfall whilst also improving the experience of centre users. The first stage of the project (running from now until Spring 2017) is very research focused.  Because we have over 9 years of hourly footfall data, courtesy of the project lead Springboard, the research team at the Institute of Place Management (Manchester Metropolitan University) and the University of Cardiff can really start to work out how and why town and city centres perform as they do.  Our findings will then be incorporated into a place management information system and a serious of dashboard products, built by our technology partners MyKnowledgeMap.

These new products will support decision making in towns and cities, by making important data more readily available and more easily accessible to the wide range of stakeholders who need to collaborate to build strong centres. Continue reading “The 39 steps – to understanding High Street performance – Part 1”

Footfall signatures research wins best paper prize

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Nikos Ntounis shows off our best paper prize at this year’s AM conference

by Prof Cathy Parker

Our new £1m Innovate high street and retail project may have just started, but the research underpinning our successful bid for the£1m ‘bringing big data to small users’ project has been awarded a ‘best in track’ prize for retail at this year’s Academy of Marketing Conference, held at Newcastle Business School.

The research identified new footfall signatures and town types the team had found in their preliminary analysis of footfall data, provided by Springboard, who are leading the new project.  The findings were presented in a competitive paper “Radical Marketing and the UK High Street: Towards a New Typology of Towns” authored by Cathy Parker, Nikos Ntounis, Simon Quin and Ed Dargan. Continue reading “Footfall signatures research wins best paper prize”

Working together for stronger towns

Oxford_High_Street_shoppersby Prof Cathy Parker

On the 4th July 2016 I was invited to take part in the inaugural Oxfordshire High Streets Conference.  I  am saying inaugural as the delegates found the day very useful so we hope there will be another one! As a place management scholar, there is nothing better than sharing place insight and debating its relevance, in a local context. As a researcher, I get to know a lot about problems and I get to know my data intimately.   But, my work tends to be read by academics and other people who also focus on the data/problem side of things.  This means I don’t always connect with the people who want to put our research findings into practice.  To get the opportunity to present our research on footfall signatures at the event was especially rewarding.  Having the chance to hear directly from representatives of towns that feel their centre’s profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful.  I got a chance to take part in the important debate about what this change means ‘on the ground’, in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community. Continue reading “Working together for stronger towns”