Recently I gave a public lecture as part of the DARWIN SHREWSBURY Festival, celebrating Charles Darwin, the author of On the Origin of Species, in which he introduced the theory of natural selection, whereby populations evolve over the course of generations. Published in 1859, this book, considered to be a foundation of evolutionary biology, has been voted the most influential academic book in history.
So what is the connection to the town of Shrewsbury, the county town of Shropshire, in western England? Shrewsbury was Darwin’s birthplace, and he spent his formative years there. The DARWIN SHREWSBURY Festival (see http://www.originalshrewsbury.co.uk/darwin-shrewsbury-festival ) is a two and a half week programme of events celebrating the town’s link to Darwin, aimed at ‘celebrating Shrewsbury as the origin of independent thinking’. Shamelessly drawing on as many analogies from Darwin’s work as I could manage, my lecture was on ‘The Evolution of Place Branding’. Humour aside, the fact that this festival was taking place raises some very interesting questions about how places can use associations with their famous sons and daughters for the purposes of marketing and branding. Continue reading “DARWIN SHREWSBURY – Personality Association and Place Branding”→
Mihalis Kavaratzis is Associate Professor of Marketing at the School of Business, University of Leicester, UK. He holds a PhD on city marketing from the University of Groningen, Netherlands and has taught marketing and tourism related courses in the Netherlands, Hungary and the UK. His research focuses on the theory and application of place marketing, place branding and tourism destination marketing. Mihalis also acts as an adviser and delivers workshops for local authorities on Place Marketing and Place Branding. He has published extensively on those topics including the co-edited volumes ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou, 2017). Mihalis is a Senior Fellow of the Institute of Place Management. Continue reading “Meet the IPM: Interview with Mihalis Kavaratzis”→
António Azevedo is a Fellow of the Institute of Place Management and an Assistant Professor at the School of Economics and Management at the University of Minho in Braga, Portugal. He teaches marketing strategy, tourism marketing and sales & retailing. Since 2003, after receiving the PhD with a thesis on branding advertising, he has dedicated his research to place marketing. He was one of the co-authors of a pioneering book in Portugal introducing city marketing and strategic planning issues in 2011. His studies and research topics included place attachment and quality of life and these have been presented in international conferences and journals, for example as published in JPMD in 2013. Currently he is coordinating the University of Minho’s team that was invited to develop a Place Marketing Plan for the territory of a four cities network (Braga, Guimarães, Barcelos and Famalicão) designated as “Quadrilatero” with a population of 600 000 inhabitants. Continue reading “Meet the IPM: Interview with Antonio Azevedo”→
Kirill Rozhkov is a Fellow of the Institute of Place Management and Professor at the Faculty of Business and Management (Department of Company Marketing) at the Higher School of Economics (HSE) in Moscow. He has 15 years’ experience with conceptual and empirical research in the fields of place management and place marketing, and he teaches place marketing and branding to Master students and local representatives. In 2016 the HSE alumni selected him as Best Teacher. His recent research has addressed issues such as the theoretical model of place market analysis and how to identify product concepts of places. His paper “Places, Users, and Place Uses” has been selected by the editorial team of the Journal of Place Management and Development as a Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence. As an expert, Kirill supervises several projects aimed at developing marketing and branding strategies for municipalities. Continue reading “Meet the IPM: Interview with Kirill Rozhkov”→
On the 4th July 2016 I was invited to take part in the inaugural Oxfordshire High Streets Conference. I am saying inaugural as the delegates found the day very useful so we hope there will be another one! As a place management scholar, there is nothing better than sharing place insight and debating its relevance, in a local context. As a researcher, I get to know a lot about problems and I get to know my data intimately. But, my work tends to be read by academics and other people who also focus on the data/problem side of things. This means I don’t always connect with the people who want to put our research findings into practice. To get the opportunity to present our research on footfall signatures at the event was especially rewarding. Having the chance to hear directly from representatives of towns that feel their centre’s profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful. I got a chance to take part in the important debate about what this change means ‘on the ground’, in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community. Continue reading “Working together for stronger towns”→
The Place Management and Leadership programme at Manchester Metropolitan University is a part-time taught course that is predominantly for existing practitioners in the place management sector. Place management encompasses a range of professions internationally, including town and city centre management, market management, Downtown and Mainstreet management, destination management and marketing, Business Improvement District management and city marketing and branding. It may also involve civic and and community organisations, or even individuals who share a passion for local places, and who wish to make their communities more sustainable and liveable.
The aim of the qualification is to develop confident, highly reflective and respected place managers, capable of strategic thinking and transformative but inclusive place management.
Join us for another IPM study trip – this time to Athens, Greece.
This 3-day accredited educational trip to Athens is a combination of site visits, lectures & workshops as well as meetings with local place managers (local partnerships, markets, town centre revewal, local initiatives, local tourism etc.). Athens is a particularly interesting case study as Place Management here takes place in an extended economic crisis with the voluntary sector often taking over the role of both state and private sector.
The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing”→