The Academy of Marketing conference attracts over 350 international marketing academics each year. Last year I was very privileged to be awarding the prize for Best Paper in the Place Marketing and Branding Track to the winners, this year I was even more delighted to win this Best Paper in Track prize myself. I have been attending the Academy of Marketing conference since 2001, and over the years have presented research on a wide range of subjects, but mainly on issues relating to Place Marketing and Branding, with my first ever paper “How Cymru Became Cool: An Examination of Wales’ Culture Production System 1990 – 2000” being based on work arising from my masters’ thesis. In 2008, at the Academy of Marketing Conference held in Aberdeen, I was awarded not only Best Paper in the Reflective Marketing Track, but also Best Paper in Conference overall for my work “The emergence and development of Place Marketing’s confused identity”, a full version of which was then published that year in the Journal of Marketing Management. Continue reading “Best paper award at the Academy of Marketing”→
“Squatting” in an urban context is more often than not associated with groups of people occupying a place in order to claim rights and liberties outside the realms of “mainstream” society. There is no doubt that the residents and occupiers of these places are operating outside the law, outside municipal or state regulation, and even outside the aesthetics prescribed by the “mainstream” they wish to avoid. What happens however, when the mainstream-disturbing squat acquires a “brand” of its own and moves beyond the borders of nuisance to become a well-known attraction? Continue reading “How squatted areas become ‘normalised’ city elements: place branding, place marketing, and the law”→
Professor Dominic Medway is an international authority on place marketing and management based with the Institute of Place Management at Manchester Metropolitan University, and Academic Editor of the Journal of Place Management and Development.
His recent research has addressed issues such as stakeholder interaction in urban place partnerships, how litter affects people’s perceptions of space, and the potential role of smell in the marketing of places. You can follow his developments on twitter @dominic_medway, and read about his latest research on the IPM website at: http://www.placemanagement.org/latest-publications/
Gary Warnaby graduated in history from the University of Newcastle in 1983. After completing postgraduate studies in marketing, he spent a few years in stores management with BHS plc in a variety of locations across the UK before settling down into higher education in 1991. Since then, he has worked at the Manchester Metropolitan University Business School, the universities of Salford and Liverpool, and is currently Professor of Marketing in the School of Materials at The University of Manchester (although he is returning to MMU Business School in August 2016).
His research interests focus on retailing and the marketing of places, with a particular emphasis on the urban context. He has published on these topics in a range of journals in both the business/management and geography disciplines. His teaching focuses on strategic aspects of retailing as well as more general marketing management.
The 3rd Corfu Symposium on Managing & Marketing Places heard presentations from 36 authors, with delegates representing 28 institutions from 15 countries across Europe, the USA, the Middle East and the Far East.
Find out what our keynote speakers from the 3rd Corfu Symposium on Managing and Marketing Places think.
On day 1 of the Symposium, Nikolaos-Foivos Kaloudis presented some of the work undertaken by the Tourism Scientific Society of Corfu into how we can develop alternative forms of tourism in Corfu and Paxoi