The 39 steps – to understanding High Street performance – Part 1

Infographic-website_900x900This month our new Innovate project started. The project will bring big data to town and city centre decision makers, enabling them to optimise footfall whilst also improving the experience of centre users. The first stage of the project (running from now until Spring 2017) is very research focused.  Because we have over 9 years of hourly footfall data, courtesy of the project lead Springboard, the research team at the Institute of Place Management (Manchester Metropolitan University) and the University of Cardiff can really start to work out how and why town and city centres perform as they do.  Our findings will then be incorporated into a place management information system and a serious of dashboard products, built by our technology partners MyKnowledgeMap.

These new products will support decision making in towns and cities, by making important data more readily available and more easily accessible to the wide range of stakeholders who need to collaborate to build strong centres. Continue reading “The 39 steps – to understanding High Street performance – Part 1”

Improving the customer experience in retail: Bringing big data to small users

Infographic-website_900x900IPM is part of a new £1m consortium, co-funded by Innovate UK, the UK’s innovation agency, which will improve the customer experience on the UK High Street.

The project, led by retail intelligence specialists (Springboard), is a partnership between IPM and retail and IS researchers (Manchester Metropolitan University), big data and computing experts (Cardiff University), technology designers and usability experts (MyKnowledgeMap), retail property owners/managers (BCSC, New River Retail and National Association of British Market Authorities), retailers and pop-up (National Market Traders Federation and PinPointer), High Streets (Ayr, Ballymena, Bristol, Congleton, Holmfirth, Morley and Wrexham) and policy experts (Association of Town and City Management). Continue reading “Improving the customer experience in retail: Bringing big data to small users”

What different town types are emerging in the multi-channel era?

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By Ian Muttoo – originally posted to Flickr as Alone / TogetherUploaded using F2ComButton, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=8808073

by Prof Cathy Parker*

Our ‘Bringing Big Data to Small Users‘ project is funded by Innovate UK, the UK Goverment’s innovation agency,to improve the customer experience of town centres and traditional retail areas, such as high streets and markets. The project will do this by bringing new research and insight directly to key stakeholders in locations – such as retailers and other businesses, property owners, local councils and place managers. The project is led by retail data specialists Springboard, who are the sector leaders in collecting footfall data in retail and other locations.

Continue reading “What different town types are emerging in the multi-channel era?”

Markets Matter: Reviewing the evidence & detecting the market effect

 

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Executive Summary

At the request of the National Association of British Market Authorities and, as part of the High Street UK2020 project, we have conducted a comprehensive review of the published evidence demonstrating, unequivocally, that markets contribute to the economic, social and political health of towns and cities. We have also conducted analyses of large footfall datasets, provided by Springboard, to show that markets add to the vitality of specific centres. Finally, we show how markets act as important catalysts for change in town and city centres. These are the 25 most important reasons why markets matter, identified in this report.

[You can download the full report from the IPM site]

Continue reading “Markets Matter: Reviewing the evidence & detecting the market effect”