by Dr Heather Skinner*
2nd Conference of the International Place Branding Association
5-9th December 2017
Marriott Hotel, Swansea, UK
Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.
For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.
Continue reading “Conference Report: 2nd Conference of the International Place Branding Association”
by Dominic Medway and Cathy Parker
On June 24th this year Dominic Medway wrote on his Twitter feed: “@PlaceManagement Places are ultimately made, unmade, defined and redefined by people before institutions. We’ve seen that today”. This was of course referring to the result of the so-called ‘Brexit’ referendum on whether the United Kingdom should leave the EU. The pollsters and the City of London seemed reasonably confident that the outcome of the vote, on June 23rd 2016, would be to ‘remain’, but it seemed both these institutional bodies hugely underestimated the power of the voters to exercise their democratic right to chart an alternative future. Continue reading “The experts are dead: Long live the experts.”