IPM Bulletin archive – July 2015

Rostock (Germany): New Market
Rostock (Germany): New Market

by Simon Quin

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First of all thank you to those of you who have got in touch since the last Bulletin with comments and ideas. We are very keen to follow up on these and to develop the Institute in a way that best supports the membership and you will see this reflected in our work in the coming months. Thank you also to those of you who have promptly renewed your memberships. We hope all of you will do so shortly. You can now renew your membership at its current level using our online store and check whether you now qualify for a higher level of membership http://placemanagement.org/membership/membership-levels/.

We look this month first at news from the Institute and then at topics that we think you will find of interest from elsewhere. Straddling this divide, however, is a new article from one of my fellow IPM directors, Cathy Parker, with Stuart Roper and the of Place Management & Development Academic Editor, Dominic Medway, that is of real relevance to all involved in place management. The article, Back to basics in the marketing of place: the impact of litter on place attitudes, reviews how place marketing is interpreted by academics and in practice and raises questions on place marketing’s application and effectiveness that are in themselves worth taking the time to read. The article then continues to describe a quasi-experiment with more than 650 participants which clearly identifies the negative impact that litter has on people’s place perceptions to an extent that the authors suggest rubbish is a form of anti-place marketing. This should be important for place management practitioners, notably local authorities considering budget cuts. The article, in the Journal of Marketing Management, is available to read online free. You can access it at http://placemanagement.org/research/litter-and-place-attitudes.

If you have ideas that you want to share with others working in or interested in place management, then please send them through and we will hopefully be able to use them in the Bulletin, through our website or facebook and twitter.

Simon Quin



News from the Institute

Registration now open for MSc, Post Graduate Diploma, Post Graduate Certificate in Place Management and Leadership: You can now register for the Executive Education programme in Place Management being offered by through the Institute of Place Management at Manchester Metropolitan University. This is the only postgraduate qualification in place management. Aimed primarily at place management practitioners, the course is run as a part-time programme. The PGCert comprises two three-day masterclass blocks in Manchester with distance learning and tutor support. The PGDip requires a further year of study and two more three-day masterclass blocks. To complete the MSc a final year independent research project is required. Details on eligibility, costs, programme and registration are available at http://placemanagement.org/courses/executive-education.

Dates for Masterclasses in Principles of Place Management, Place Marketing and Place Branding: If you don’t have time to commit to an extended programme of study, you can still attend the Masterclasses that are run as part of the Executive Education programme. The first block of these will be held in Manchester on 1st, 2nd and 3rd October 2015. You can book for one or more now. Led by Professor Cathy Parker, Simon Quin, Professor Dominic Medway and Dr Ares Kalandides, each Masterclass draws on theory from geography and business and real world practice to provide a critical insight into the nature of place management and the challenges it now faces. IPM Members can register at a discounted rate, but the Masterclasses are open to non-members. Further information on the programme and registration is available here http://placemanagement.org/courses.

Responsible Tourism becomes IPM fourth Special Interest Group: In last month’s Bulletin we noted that we had established three Special Interest Groups, on Place Management, Place Branding and Place Making. Each of these groups will focus on particular aspects of the broad world on place management and all IPM members are welcome to participate in each group. Our website has more detailed information on the activities of each group and offers access to readings, data, information, courses, and events in the relevant areas. We have now launched our fourth SIG on Responsible Tourism. You can find out more about the group on our website http://placemanagement.org/special-interest-groups/responsible-tourism. The IPM Director responsible for this Group is Professor Harold Goodwin who is Director of the International Centre for Responsible Tourism.

You can study Responsible Tourism by taking the new Masters programme which is a part time distance learning course over two years starting in November 2015. You will need to be in the UK for a 10-14 day period in the second year. Further details on the course, costs, and registration requirements are here http://www.crtmmu.org/msc.

You can access more information on the work of each of the four Special Interest Groups on our website by selecting them on the dark blue menu bar above the main images.

Joining the Institute is now easier: If you not yet a member, we have done several things to make joining easier. You can now complete the online membership diagnostic http://placemanagement.org/membership/diagnostic that will tell you what professional membership level is best for you. Whilst you can still complete a membership application form you can also apply using ‘your form, your way’. Details of both approaches are on the website http://placemanagement.org/membership/how-do-i-join-ipm.

If you are not a place management professional but are interested in making places better, you can now become a Friend or Friend Plus of the Institute. As a Friend Plus (£140 per year but currently available at just £70 as an introductory offer) you will receive online access to the Journal of Place Management and Development and you can pay your annual subscription through our online store. If you don’t need access to the Journal, you can register with us as a Friend for free http://placemanagement.org/membership/be-our-friend.

Exchanging experience: IPM Fellow Rod Duncan from Melbourne Australia will be speaking at an early evening Institute Seminar in Manchester on 8th July. As devolution raises new challenges in the UK for place managers, Rod will present some challenges, issues and context in the federal Australian experience of managing places. The seminar is free to attend and is accredited for CPD. You need to register before attending. http://placemanagement.org/events/what-does-devolution-mean-for-place-management.

News from elsewhere

A new OECD report looks at Local Economic Leadership and notes that “Leadership is a complex topic. It focuses on the ability of key people to make change happen and to improve the performance of an organisation, a system, and, in this case, a place. In this report the focus is on how leaders add value to local economies…..this leadership dividend might occur in many different ways.” It continues by saying “As local economic development is often not a statutory responsibility of governments, and as it is also a multi-sectoral form of public intervention, it is also an arena for substantial innovation, where leadership sets the agenda and builds the context for progress”. The report draws on the experience of Amsterdam, Hamburg, Manchester and Stockholm and can be read in full here http://www.oecd.org/cfe/leed/OECD-LEED-Local-Economic-Leadership.pdf.

Bloom Consulting have released their 2014-2015 Country Brand Ranking Trade Edition. The USA is the top-ranked of the 180 countries in the survey, followed by China, the United Kingdom, Hong Kong and Singapore. The report says that “our ranking not only measures perceptions of a trade specific Country Brand, but also classify its relative branding performance in a tangible and realistic manner”. You can access the full report and read more here http://placemanagement.org/news/bloom-consulting-country-brand-ranking-2015.

A different classification of countries, the Good Country Index, authored by Simon Anholt and Robert Govers, has also just been released. Using 7 categories the new index is designed to “measure what each country on earth contributes to the common good of humanity, and what it takes away”. Ireland is the top-ranked country overall, followed by Finland, Switzerland, Netherlands and New Zealand. 17 of the top 20 countries are European, with Canada and Australia joining New Zealand to complete the group. You can access the Index here http://www.goodcountry.org/overall

Boston Consulting Group (BCG) has released its 2015 Sustainable Economic Development Assessment which it has called Why well-bring should drive growth strategies. Covering 148 countries plus Hong Kong, the report defines well-being as comprising ten dimensions that fall into three broad elements: economics, investments and sustainability. The report is available online as an interactive tool which allows access to data by country. You can read more here http://placemanagement.org/news/sustainable-economic-development-assessment-2015.

Moving from countries to cities, JLL have released their fourth city index report The Business of Cities 2015. Noting that it “has never been more important to understand city performance……One important resource to track city performance, perception and progress is the huge body of city indices, benchmarks and rankings”, the report includes 200 indices. Using six all-round indices, the report finds that New York and London lead the way but that both are facing challenges familiar to place managers of infrastructure, housing and affordability. You can access the report at http://www.jll.com/Research/jll-business-of-cities-report.pdf.

The Campaign to Protect Rural England is calling on the UK Government to ‘give peace a chance’. A recently released report demonstrates the value to people of tranquillity and wants to ensure that tranquillity policies are fully recognised in local and national planning by updating the evidence base on tranquil places and strengthening guidance to planners. You can find out more here http://placemanagement.org/news/tranquillity-call.

We continue to add reports and information that we think will be of use to those working in or studying place management to our website. We would encourage you to explore it as well as keeping up to date with our posts on facebook and twitter. Two recently added examples that we particularly like are Living Places Northern Ireland and Urban markets and diversity: towards a research agenda. The former is an urban stewardship and design guide that sets out ten principles of good place making and which we think has relevance well beyond its particular geographic focus. You can access the document through our website here http://placemanagement.org/special-interest-groups/place-management/cities-etc/case-studies. The second is an article by Daniel Hiebert, Jan Rath and Steven Vertovec, which was published in Ethnic and Racial Studies and which is available as an Open Access Journal. You can see it and other suggested readings on public markets here http://placemanagement.org/special-interest-groups/place-management/market-management/suggested-readings-on-markets. We always welcome other suggestions that you think should be read or seen more widely.

Finally, Emerald Group Publishing has announced its 2015 Awards for Excellence and the Journal of Place Management and Development award of Outstanding Paper 2015 goes to Staci M. Zavattaro, for “Re-imagining the sustainability narrative in US cities“, Journal of Place Management and Development, Vol. 7 Iss: 3, pp.189 – 205. Staci takes a critical look at how US cities are communicating about sustainability, through reviewing content on their websites. The findings suggest rather a myopic (environmentally-focused) view of sustainability is often portrayed, ignoring social and economic goals. However, of more concern, is the place marketing activity analysed. This promotes ‘sustainability as consumption’ which Staci notes is unsustainable. The article is available free to all in recognition of this award until 1st June 2016 and will always be free to IPM members.

The award of Commended Paper 2015 goes to Salman Yousaf and Li Huaibin, for “Branding Pakistan as a “Sufi” country: the role of religion in developing a nation’s brand”, Journal of Place Management and Development, Vol. 7 Iss: 1, pp.90 – 104. This article is available free to all during the month of July and then remains free to IPM members. We would like to congratulate all the authors and encourage you to read both papers.

The awards also recognised two Outstanding Reviewers: Javier Lloveras and Eduardo Oliveira. Congratulations and thanks go them. Both Javier and Eduardo have recently completed their PhDs. It is really good to see academics at the start of their career share their skills and knowledge of their subject areas so willingly.

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