Back to school – with the Institute of Place Management

Business School, Manchester Metropolitan University

Free of charge: A one-day introduction to postgraduate study in place management and leadership -28th September, 2018

Working for a BID, as a Town Centre Manager, in some other form of place management or looking to go into this field? Do you want to further your knowledge about this complex and challenging role? Would you like to understand how place management is developing and ensure you can be most effective in your role? Why not join us for a one day introductory session that explores place reputation management, introduces the content of our post-graduate courses in Place Management and Leadership and develops your skills.

The Institute of Place Management at Manchester Metropolitan University offers a suite of postgraduate programmes to support place managers develop their strategic insight and leadership skills, to enable them to improve the places that they work in.

The Postgraduate Certificate, Postgraduate Diploma and Masters of Science in Place Management and Development are unique programmes of part-time study, based upon 30 years of international research into district, town, city and regional place management and development.

The next intake for our postgraduate programme will be January 2019, and to introduce new and potential students to the benefits, content, tutors and demands of postgraduate study we are offering a one-day introductory course.

The aim of the one-day course is to introduce you to the type of subjects you will study and demonstrate how the course will help you do your job more effectively. We will also cover some of the skills needed to study at postgraduate level.

“Because of the relevance of the course content I feel much more confident identifying the right way forward for my town. I have put my new-found knowledge and skills to excellent, practical use – thanks to the MSc in Place Management and Leadership I feel like a professional now, rather than a self-taught place manager”.

Diana Fawcett
Aylesbury Town Centre and Regeneration Manager


09.30 – 10.00      Welcome and registration

10.00 – 12.00      Place reputation management and place branding (Lecture and tutorial)*

12.00 – 13.00      10 reasons to study place management and leadership**

13.00 – 13.30      Lunch

13.30 – 15.00      Postgraduate study skills (finding evidence, building an argument, producing written work that people want to read)***

Your lecturers

Cathy Parker is Professor of Retail and Marketing and Chair of the Institute of Place Management. Cathy has been leading research projects understanding the changing nature of high streets, town and city centres for 20 years. She is Editor-in-Chief of the Journal of Place Management.

Simon Quin is a former economic development consultant and was a Town Centre Manager for 10 years. He is a graduate of this course and is now an Institute Director who works closely with practitioners and policy makers to develop effective policy frameworks for place management to work.

Ares Kalandides is Professor of Place Management and a director of the Institute of Place Management. He is the founder and CEO of the Berlin-based consulting business Inpolis urbanism which has offered services to municipalities, regions and states worldwide for over two decades.


***Free of charge***

Book your place now by sending an email to 

More information

* Place reputation management and place branding

This interactive module will help you understand how to assess, create, enhance and manage a place’s reputation. Place branding – the strategic management of place reputation – is a valuable tool for place development contributing to distinctiveness and a sense of place, citizen and stakeholder engagement as well as to the attraction of investors and visitors.

Your lecturer: Prof Ares Kalandides.

** 10 reasons to study place management and leadership

1. Improving your skills in place marketing and managing your place’s reputation.
2. Building more effective partnerships and better engaging your stakeholders in decision-making and action.
3. Developing place visions and plans that can be widely adopted, as well as understanding the role of tactical urbanism.
4. Using data and place intelligence with confidence to make better decisions and forecasts.
5. Building skills in problem-solving and research design.
6. Making a significant contribution to the theory and practice of place management, through your MSc dissertation.
7. Networking with like-minded people passionate about place.
8. Having the support of the course team. Internationally renowned academics and practitioners who can help you with the challenges you face in your town or cities.
9. Access to the latest data, research and intelligence through Manchester Metropolitan University’s electronic library.
10. Becoming a better place manager, with the skills, knowledge and intellectual resources to bring about transformational change in your location.
Your lecturers: Prof Cathy Parker and Prof Simon Quin.

*** Postgraduate study skills

Working with communities to make places better demands from Place Managers that they produce sound evidence that guide their policies. This module will introduce you to the following questions: How do I conduct research which is both theoretically and methodologically sound? How do I use big data to inform my leadership? How can I build  and support a convincing argument? How can I produce written work that people will want to read? 
Your lecturers: Prof Cathy Parker and Prof Simon Quin.
You can find out more about our postgraduate courses here.