We have recently said goodbye to all the delegates who attended this year’s 6th Corfu Symposium on Managing & Marketing Places. What am amazing group of people, all inspired to discuss various aspects of place management and marketing.
At the end of October, I attended the Great Rivers Forum 2018 in Wuhan, China, which was jointly organised by the UNESCO Beijing Office, the Changjiang Civilization Museum and the Municipal Government of Wuhan. The forum is now a biannual event, which serves as an international platform of idea exchange and knowledge sharing for inland waterways experts and managers, and this year the focus was on sustainability. The location is perfect for discussing everything watery, as Wuhan has two major rivers flowing through it: China’s longest, the Yangtze, or as it is called in Chinese, Changjiang River; as well as the Han River, which is the Yangtze’s longest tributary and after which both the Han dynasty, as well as the Han Chinese ethnic group, both take their name. This metropolis of 11 million inhabitants is also known in China as the ‘river city’; yet in addition to the rivers, there are also 166 lakes in the city, making up a quarter of its territory. One of the largest of the inner city lakes in China, the East Lake (Dong Hu), is also located there, with the ‘East Lake Greenway’ area covering 88 sq. km, functioning as both a recreational area for the locals, as well as one of the city’s tourist attractions. The Greenway itself is a good example of environmentally informed and sustainable urban planning. The linear greenway around the lake only allows for sustainable modes of mobility, such as cycling, walking, and the occasional vehicle for tour groups and those with mobility issues. The Mobikes that recently left Manchester have a strong presence both on the Greenway as well as in the city of Wuhan.
Skinner, H., Sarpong, D., and White, G.R.T. (2018), ‘Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching’, Journal of Tourism Futures, 4(1), pp.93-104.
By Dr Heather Skinner
Have you heard of the location-based sport of ‘geocaching’? No, I hadn’t either until a chance conversation with a colleague at the University of Glamorgan back when I was working full-time in the UK. This led to a really interesting (if long) research journey that resulted in the publication of this paper in the Journal of Tourism Futures. But, like all good stories it must have a beginning, so if you’re sitting comfortably, I will begin. Continue reading “Gamification in tourism through geocaching”→
The 8th International Conference on Tourism (ICOT), jointly organised by IATOUR, the Technological Educational Institute of East Macedonia and Thrace, the Municipality of Kavala, and Middlesex University in the UK, and sponsored by Δημωφέλεια (Dimofeleia) was held in the beautiful city of Kavala on the Greek mainland 27th – 30th June 2018.
The theme for ICOT2018 was Emerging Tourism Destinations: Working Towards Balanced Tourism Development. This resulted in a really varied and interesting conference programme with almost 60 papers presented in a number of tracks including: Serviceology of Hospitality & Tourism; Cultural & Heritage Tourism; Place Image & Various Stakeholder Perceptions; Special Interest Tourism; Current Issues in Tourism; Expenditure and Consumption in Tourism; Tourism Demand; Sustainability; Tourism Development & Planning; Hospitality & Marketing; New Business Models & Digital Disruption in the Tourism Industry; along with many tourism case studies. Continue reading “CONFERENCE REPORT – ICOT2018, KAVALA, GREECE 27-30 JUNE”→
The Corfu Symposium on Managing & Marketing Places is an annual event organised by the IPM and is dedicated to the theory and practice of place management and marketing. Unique among academic conferences, the Symposium offers scholars the opportunity to engage directly with place making, management and marketing issues as each year the event attracts place practitioners among our delegates and includes opportunities for all delegates to engage with local businesses, policy makers and other stakeholders.
The 5th Corfu Symposium on Managing & Marketing Places held 16th-19th April 2018 explored the utopian or dystopian visions associated with the place practices we study, promote or enact.
Places are connected to each other, either geographically, technologically, socially or politically. Places also connect people to each other and to other places. Places are formed and managed through both real and virtual partnerships and networks. The theme of the 6th Corfu Symposium on Managing & Marketing Places is to explore these connections between places and the people who use and inhabit them. Submissions of 1000 word abstracts to the Symposium are welcome on issues including, but not limited to:
Real and virtual partnerships, networks and connections within places and between places
Grass-roots participatory place making initiatives
Smart places and virtual worlds
City (and other) regions, and supra-national networks
Physical or virtual places that connect people to each other
Individual places that are connected to each other geographically, technologically, socially, or politically
Places that are connected to art, literature, popular media, culture and heritage, or that are connected to particular industries, geographies, topographies, or activities
Places that have consciously, deliberately, or inadvertently disconnected from others
Places that have consciously, deliberately, or inadvertently disconnected from former or historical place narratives
2nd Conference of the International Place Branding Association
5-9th December 2017
Marriott Hotel, Swansea, UK
Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.
For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.
Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017
Co-creation and Collaboration, between those responsible for managing and marketing places and a place’s stakeholders, and also between different places, also arose in many discussions at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.
The paper “Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation” presented by Maria Lichrou and co-authored with Lisa O’Malley and Maurice Patterson, all from the University of Limerick, also examined authenticity, but in relation to how authentic experience co-creation and engaging place marketing efforts could help capture diverse tourist roles and motivations. Continue reading “Co-creation and Collaboration”→