Spring 2020 will be one for the history books as Covid-19 takes hold across the globe. But we need to start the thinking about what we could be facing on the other side, and take advantage of the opportunities where they exist, says placemaking consultant BEN STEPHENSON.
The rolling news cycle is both excruciating and addictive, with small, incremental developments about the spread of coronavirus available at every page-refresh. It’s exhausting and unhealthy to fixate on the immediate problem without also looking beyond, to how we plan for the recovery.
Collecting, analysing and sharing Best Practices, i.e. examples of projects, policies, cases, etc. that have worked out in one place and could be applied to others, is a very common practice in Place Management. It is argued that people and organizations in one place can learn from the experiences of their counterparts in another and that, after considering their adaptability, can apply similar techniques in their own context. This seems like a reasonable assumption: while we mostly learn from our own experiences, and psychologists have demonstrated the validity of this argument, we do take into consideration what other people have experienced elsewhere, albeit marginally.
Professor Cathy Parker (Chair of the IPM and Professor of Retail and Marketing Enterprise at Manchester Metropolitan University) and Dr Julie Grail (a Senior Fellow at IPM and Special Adviser on BIDs), have answered some of the frequently asked questions about the job role.
Cathy has been an academic professor at Manchester Met for over 10 years and is one of the founding members of the IPM, which was established in 2006.
January 2018 saw the launch of The BID Foundation, which I believe is an important and fundamental step in addressing the needs of Business Improvement Districts in the UK. The first BID was established in Kingston in 2005, and as BIDs have matured and taken on new activities as well as growing to now operate in nearly 300 locations, there are new challenges emerging. The BID Foundation, an industry-led body being supported by the Institute of Place Management, has been formed to provide strategic direction and practical support to help the sector respond to these challenges and move forward. When BIDs started in this country they were focused primarily in town centres and addressed issues such as cleanliness and safety, place promotion and marketing as well as business support. The economic changes of the last decade, the decline in public sector funding that is available, the growth of online shopping, changes to how we seek entertainment, new security issues, and enhanced consumer expectations about the places they spend time in, are all impacting on the role of BIDs.
Figures released earlier this month show that Christmas shopping did not bring the gift of high street renewal to towns and cities around the UK. According to the Springboard Index[i], the benchmark for UK footfall, fewer people visited the high street, compared to the same period last year.