Understanding Responsible Tourism

Overtourism
Amsterdam: One of the cities in Europe trying to push back against overtourism

by Dr Heather Skinner

While the term “responsible tourism” is widely used these days, are we really sure we understand what the term means, and who is actually “responsible”? This article will address both of these questions, along with some related issues concerning tourism ethics and the concept of sustainability. While it has been recognised that, for tourism businesses, responsibility is seen to encompass ethics and sustainability, there remains little written about these issues[1]. It is also important to note that many tourism businesses are Small and Medium Sized Tourism Enterprises (SMTEs) whose business focus is not always on such matters, especially in a highly competitive and crowded market, in times of continuing financial crisis or constraint.

Continue reading “Understanding Responsible Tourism”

Report on the 6th Corfu Symposium on Managing & Marketing Places

Photographer: Ian Southerin, Location Photography
Photographer: Ian Southerin, Location Photography

by Dr Heather Skinner

We have recently said goodbye to all the delegates who attended this year’s 6th Corfu Symposium on Managing & Marketing Places. What am amazing group of people, all inspired to discuss various aspects of place management and marketing.

Continue reading “Report on the 6th Corfu Symposium on Managing & Marketing Places”

Who really creates the place brand?

Easter in Corfu

by Dr. Heather Skinner

Skinner, H. (2018) ‘Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity’

Communication & Society, 31(4), pp. 9-24.

Some definitions the key concepts of Place Marketing and Place Branding are still unclear, and these concepts are still conceptualised variously in the extant literature as shown below:

1:         Place Marketing and Place Branding as separate and distinct constructs

2:         Place Marketing is part of Place Branding

3:         Place Branding is part of Place Marketing

4:         Place Marketing and Place Branding are separate constructs but can overlap

5:         Place Marketing = Place Branding

Continue reading “Who really creates the place brand?”

Corfu Announced as the Best European Film and TV Location

Photo by Ian Southerin, Location Photography

by Dr Heather Skinner

Corfu is a small Greek island in the Ionian Sea. Its location is just to the East of the heel of Italy, and to the West of the Greek mainland and the coast of Albania.

Corfu gathered popularity as an island tourism destination during the 1970s and 80s, particularly with visitors from the UK, although tourism to the island had started much earlier than that.


If you would like to enjoy this beautiful island in person there is still time. The deadline for submission of 1000 word abstracts has been extended to 7th January 2019.

Continue reading “Corfu Announced as the Best European Film and TV Location”

Gamification in tourism through geocaching

https://www.geocaching.com/play

Skinner, H., Sarpong, D., and White, G.R.T. (2018), ‘Meeting the needs of the Millennials and Generation Z: gamification in tourism through geocaching’, Journal of Tourism Futures, 4(1), pp.93-104.

By Dr Heather Skinner

Have you heard of the location-based sport of ‘geocaching’? No, I hadn’t either until a chance conversation with a colleague at the University of Glamorgan back when I was working full-time in the UK. This led to a really interesting (if long) research journey that resulted in the publication of this paper in the Journal of Tourism Futures. But, like all good stories it must have a beginning, so if you’re sitting comfortably, I will begin. Continue reading “Gamification in tourism through geocaching”

CONFERENCE REPORT – ICOT2018, KAVALA, GREECE 27-30 JUNE

By No machine-readable author provided. Marsyas assumed (based on copyright claims). – No machine-readable source provided. Own work assumed (based on copyright claims)., CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=47021

by Dr. Heather Skinner

The 8th International Conference on Tourism (ICOT), jointly organised by IATOUR, the Technological Educational Institute of East Macedonia and Thrace, the Municipality of Kavala, and Middlesex University in the UK, and sponsored by Δημωφέλεια (Dimofeleia) was held in the beautiful city of Kavala on the Greek mainland 27th – 30th June 2018.

The theme for ICOT2018 was Emerging Tourism Destinations: Working Towards Balanced Tourism Development. This resulted in a really varied and interesting conference programme with almost 60 papers presented in a number of tracks including: Serviceology of Hospitality & Tourism; Cultural & Heritage Tourism; Place Image & Various Stakeholder Perceptions; Special Interest Tourism; Current Issues in Tourism; Expenditure and Consumption in Tourism; Tourism Demand; Sustainability; Tourism Development & Planning; Hospitality & Marketing; New Business Models & Digital Disruption in the Tourism Industry; along with many tourism case studies. Continue reading “CONFERENCE REPORT – ICOT2018, KAVALA, GREECE 27-30 JUNE”

Reflections on the 5th Corfu Symposium on Managing & Marketing Places

By Heather Skinner,

The Corfu Symposium on Managing & Marketing Places is an annual event organised by the IPM and is dedicated to the theory and practice of place management and marketing. Unique among academic conferences, the Symposium offers scholars the opportunity to engage directly with place making, management and marketing issues as each year the event attracts place practitioners among our delegates and includes opportunities for all delegates to engage with local businesses, policy makers and other stakeholders.

The 5th Corfu Symposium on Managing & Marketing Places held 16th-19th April 2018 explored the utopian or dystopian visions associated with the place practices we study, promote or enact.

Continue reading “Reflections on the 5th Corfu Symposium on Managing & Marketing Places”

Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group

 

by Dr. Heather Skinner

Hosted by Staffordshire University, the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group (SIG) was held on Monday 4th December 2017. The meeting took the form of a workshop on “Researching, Writing, and Publishing in Place Marketing & Branding”, and focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers want from place marketing and branding papers;
  • Setting out the research agenda for the SIG.

Continue reading “Reflections on the Inaugural Meeting of the Academy of Marketing Place Marketing & Branding Special Interest Group”

Conference Report: 2nd Conference of the International Place Branding Association

by Dr Heather Skinner*

Conference Report

2nd Conference of the International Place Branding Association

5-9th December 2017

Marriott Hotel, Swansea, UK

Hosted by Swansea University, the 2nd Conference of the International Place Branding Association (IPBA) attracted place branding academics and practitioners from around the globe.

For me it was not only a great opportunity to return to my home country, Wales, but also a great opportunity to catch up with colleagues Renaud Vuignier, Viriya Taecharungroj, Laura Reynolds and Eli Avraham who have previously attended the Corfu Symposium on Managing & Marketing Places.

Continue reading “Conference Report: 2nd Conference of the International Place Branding Association”

Co-creation and Collaboration

Photograph: Ian Southerin – Location Photography

by Heather Skinner 

Themes from the 4th Corfu Symposium on Managing & Marketing Places 24-27 April 2017

Co-creation and Collaboration, between those responsible for managing and marketing places and a place’s stakeholders, and also between different places, also arose in many discussions at the recent 4th Corfu Symposium on Managing & Marketing Places, 24-27 April 2017.

The paper “Co-Constructing the Gaze: Existential Authenticity and Tourist Experience Co-Creation” presented by Maria Lichrou and co-authored with Lisa O’Malley and Maurice Patterson, all from the University of Limerick, also examined authenticity, but in relation to how authentic experience co-creation and engaging place marketing efforts could help capture diverse tourist roles and motivations. Continue reading “Co-creation and Collaboration”