by Prof Cathy Parker
In last week’s blog post I mentioned the 39 research questions of our new Innovate project. Here is some more detailed information about them:
RQ1: Are the distinct town types (comparison, specialty, convenience/community) recognisable in a bigger data set?
Preliminary research strongly indicates the existence of distinct footfall signatures. But these were originally identified in our pilot data set of 50 towns, using footfall data that ended in 2014. Now we have more towns and data spanning 2006-2016 can we find additional evidence of the town types we originally identified? If so we will conclude the typology is robust – in other words it is generalisable to a bigger sample. Continue reading “The 39 steps – to understanding High Street performance – Part 2”